Financial Services Archives - Page 11 of 19

The Three Big Changes That Are Coming to Banking (And How to Handle Them)

Where will disruption in the banking industry come from next? Just when banks have caught up to digital banking platforms innovated by Fintechs and are embarking on building meaningful, trusting relationships with customers, something else will come along and throw a wrench in the works. Knowing what’s coming is half the battle. Read this white […]

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Why the Bank Branch is Still Relevant

Business development, Financial Services / Sebastian Maynard

Retail banks have spent years catching up with the wave of technological advances that shook the industry with the impact of startup fintech companies. Now that the dust is settling and most large banks are well on their way to providing seamless digital banking solutions, what will differentiate one bank from another? How will retail

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Highlights from CIBC’s Capital Markets Workshop

Financial Services / Sebastian Maynard

Part of SLD’s team recently had the opportunity to attend a Capital Markets workshop hosted by CIBC. The event focused on the current global economic cycle and discussed whether a new financial crisis could be on the horizon. CIBC’s top analysts also provided great insights and trends on the Merge & Acquisitions market. Here are our

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Three Keys to a Strategic Foresight Initiative

Brand Strategy, Business development / Sebastian Maynard

By now, most organizations have completed their annual planning process, and the board is giving its final blessing. As companies prepare their plans, there is much concern about what next year will bring, from a possible recession and increased trade wars to the rise of environmental and socially driven issues. To add to the planning

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Does Your Brand Have A Lasting Legacy?

Brand Strategy / Sebastian Maynard

The companies that truly succeed are those that get off the “follow the leader tread mill” and focus on what truly is relevant to their customers. It’s not about omni-channel or what you think you know. It’s about the insights your customers are not telling you. Those deep emotional needs that current companies are not

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Increasing Sales With The Five Emotional Levers

Brand Engagement, Customer Experience / Sebastian Maynard

Emotions drive the majority of our purchase decisions and most are at a deep rooted subconscious level. Our previous blog on neuroscience research reviewed the new tools available for marketers that are wanting a stronger understanding of how their customers feel towards various research stimuli. However, there are a variety of factors marketers and retailers can consider

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SLD and U.S. Bank Win Best Branch Experience

Leave a Comment / Sebastian Maynard

Shikatani Lacroix Design and U.S. Bank are proud to have been awarded First Place in the Best Branch Experience category at the 2019 Bank Customer Experience Summit. The award is in recognition of a new branch design created with U.S. Bank. “Winning Best Branch Experience is a tremendous honor,” says Jean-Pierre Lacroix, President of SLD.

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Worksheet: Finding the Insights that Drive Foresight

Leave a Comment / Brand Strategy / Sebastian Maynard

There are various types of research and it can be difficult to determine when best to use them as you look to gain insights throughout the transformation process for both internal and external stakeholder validation. To assist in planning and implementing a consumer study here is a worksheet with eight easy-to-follow and understand steps. WHAT

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Using Neuroscience to Better Understand Consumer Behavior

Blink Tips, Brand Strategy, Design Psychology / Sebastian Maynard

For brands, the key to growing marketshare and consumer loyalty often lies in fulfilling consumer’s deep subconscious emotional needs that other brands have failed to meet. Delivered through innovative and at times disruptive products and solutions, many companies have accomplished this feat by moving a consumer from needing something to desiring it. Getting to the heart of what drives

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Think Global Conference

Leave a Comment / Sebastian Maynard

Shikatani Lacroix Design’s founder and president, Jean-Pierre Lacroix, will be speaking at the 2019 Think Global Conference, hosted by The International Trade Council. Jean-Pierre’s talk will be centred around how brands can future-proof their organization, and will leverage 30 years of industry experience and research. Steps to Future-Proofing Your Organization Taking a short-term view of

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How to Turn Growth Consumers into Core Consumers

Brand Strategy / Sebastian Maynard

The core consumer is the foundation of a brand. Companies are formed to solve their pain points, campaigns are designed to pique their interest, and products are developed to keep them coming back. However, oftentimes a promising new consumer arrives on the horizon – leading to the dilemma of how to spend precious corporate resources

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Useful Customer Segmentation Methods for Banks

Brand Engagement, Customer Experience / Sebastian Maynard

Customer Segmentation is the division of a specific market into buckets of customers who share similar characteristics. However, gone are the days that big financial institutions can afford to segment their customers by merely using demographic criteria, including age and income, or firmographic attributes such as industry or company size. With fierce competition from fintechs and

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How to Develop a Customer Journey Map

Brand Engagement, Customer Experience / Sebastian Maynard

Do you understand your customer? It’s no longer enough to just know their age bracket, gender, and general interests. Do you know what emotions they’re feeling while looking to satisfy their needs? What thoughts go through their head when walking through a retail store? What online platforms they browse and what time of day they

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The Evolution of Brand Activism

Brand Strategy, Business development, Corporate Identity / Sebastian Maynard

Not only does a successful brand clearly define a unique and ownable position in the market, they also deliver on their promise and make an emotional connection with their customers. Brand assets such as tradition and performance are still relevant to consumers; however, these are ceasing to determine solely whether a person buys from one

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Think: The Future of Retail Banking Book Launch Presentation

Leave a Comment / Sebastian Maynard

In celebration of Jean-Pierre Lacroix’s latest book, Think: The Future of Retail Banking, SLD recently held a book launch in Toronto. Along with an enlightening panel discussion, Jean-Pierre delivered a keynote presentation that focused on what the bank of the future will look like, and what emerging customer needs and disruptors banks should be aware of.

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Unique Ways to Gain Customer Feedback

Brand Engagement, Brand Strategy / Sebastian Maynard

96 percent of unhappy customers will not tell the business they are upset with – but will share their dissatisfaction with 15 friends. With the prevalence of how quickly negative feedback spreads on social media, it’s more important than ever to keep up with customer sentiments before it damages a brand’s hard-earned credibility. Simply put, it

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Worksheet: How Brands Can Learn From Their Competitors

Leave a Comment / Brand Strategy / Sebastian Maynard

How well do you know your competition? You know your own business inside out, but when it comes to your competitors, chances are your knowledge is limited to a reactionary perspective. That is, you know your competition about your brand. What if we told you that studying your competition as well as, brands that are

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Five Strategies for Implementing a Smart Bank

Digital Experiences / Sebastian Maynard

Smart Banking promised to herald in the convenience of digital technology and more personalized customer service. Today most would agree what was imagined as utopia has yet to materialize for banks pioneering this new branch format. Early attempts have demonstrated that consumers remain attached to in-branch human interaction and are skeptical of the merits of

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An Interview with Jean-Pierre Lacroix

Leave a Comment / Sebastian Maynard

From focus groups and brainstorming sessions to virtual reality and neuroscience, Jean-Pierre Lacroix’s newest book, Think: The Future of Retail Banking, leverages extensive research and design concepts to present a hypothesis on what the bank of the future could look like. In celebration of the new book, which is available for free download, we sat down with

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Think: The Future of Retail Banking Available for Download

Leave a Comment / Sebastian Maynard

Shikatani Lacroix Design (SLD) is excited to announce the release of their newest book, Think: The Future of Retail Banking. Written by Jean-Pierre Lacroix, founder and president of Shikatani Lacroix Design and SLDNXT, the new book is now available for free download. Think: The Future of Retail Banking is based on extensive research conducted by SLD. Through the use

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Financial Services

The Three Big Changes That Are Coming to Banking (And How to Handle Them)

Why the Bank Branch is Still Relevant

Highlights from CIBC’s Capital Markets Workshop

Three Keys to a Strategic Foresight Initiative

Does Your Brand Have A Lasting Legacy?

Increasing Sales With The Five Emotional Levers

SLD and U.S. Bank Win Best Branch Experience

Worksheet: Finding the Insights that Drive Foresight

Using Neuroscience to Better Understand Consumer Behavior

Think Global Conference

How to Turn Growth Consumers into Core Consumers

Useful Customer Segmentation Methods for Banks

How to Develop a Customer Journey Map

The Evolution of Brand Activism

Think: The Future of Retail Banking Book Launch Presentation

Unique Ways to Gain Customer Feedback

Worksheet: How Brands Can Learn From Their Competitors

Five Strategies for Implementing a Smart Bank

An Interview with Jean-Pierre Lacroix

Think: The Future of Retail Banking Available for Download

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