With over 35 years of experience in the design and branding industry, Shikatani Lacroix’s president, Jean-Pierre Lacroix, has gained invaluable expertise across a wide range of disciplines. Jean-Pierre has compiled some of these insights into a new book, Desire by Design: What Data-Driven Marketers Should Know About Driving Desire for their Brands, which is now […]
Desire by Design Available for Pre-Order Read More »
Standing out on shelf is one of the key factors that will determine the success of a package design. However, with so many products competing for the consumer’s attention, it’s becoming harder to stand out. Whether designing for a well-known product that already has cachet, or introducing an entirely new offering, it’s critical that a
Learning from Trends in Disruptive Packaging Design Read More »
There is a growing realization amongst financial institutions that the one-size-fits-all approach is coming to an end, and the importance of defining customers beyond conventional criteria is now paramount. One way to do this is by developing customer personas. This allows for more focused marketing and merchandising, and also ensures that all efforts are targeting the ideal
Creating Customer Personas for Banks Read More »
Every industry, from trucking to healthcare, is being disrupted by non-traditional competitors, or by direct competitors that have reinvented their business model. To ensure relevancy, it is critical to create effective strategies and to understand the driving factors fuelling this disruption. Disruption happens in two different varieties, each driven by specific dynamics in the marketplace.
Emerging Industry Disruption Trends and New Business Models Read More »
Disruptive forces have been causing chaos in virtually every industry, and the retail world has been staggering to catch up. Some brands are ahead of the curve, innovating and growing while others still have some work to do. In this whitepaper we will explore some trends that are challenging current value propositions in order of
Four Disruptive Trends that Will Threaten Your Brand’s Relevancy Read More »
When we meet someone new, their appearance, voice, and behavior quickly form our first impressions. As we interact more with that person, their traits and flaws become clearer. So, if your bank was a person, who would it be? This anthropomorphic question can help clarify your brand identity. It can also help your customers relate
Defining Your Bank’s Personality with the Big Five Read More »
Consumers may find it difficult to navigate the aisles of a grocery store, and trying to find the right product may feel like a game of Where’s Waldo? Consumer purchasing decisions are frequently influenced not by the name of the brand or the price of the product, but by the packaging in which the product
Packaging Design: Why Typography Matters For Branding Success Read More »
The bitcoin bubble might be deflating, but that doesn’t mean banks can afford to ignore the larger growth of cryptocurrencies. Even if they’re not the world-changing disruptor that some advocates trumpet, cryptocurrencies at Bitcoincenter are changing the way that consumers think about currency, investment, and the influence of blockchain on our financial system. Customers are
How to Leverage the Notoriety of Cryptocurrencies Read More »
The Financial Brand Forum is one of the most attended banking conferences in North America. It is a leading event globally, as it focuses on current and future trends in banking. This year’s conference, held in May, was attended by more than 2,000 banking professionals, in addition to more than 50 keynote speakers covering all
Digital Transformation Checklist for Banks Read More »
Your product is not your product anymore. Your brand experience is the real product you are selling. The good or service your customers pay for makes up one part of that experience – but increasingly, what makes a brand stand out is something quite different. An immersive experience is one that wows customers and at
Why Retail Brands Need Cross-Functional Thinking Read More »
Seniors are about to take over the world. Between 2025 and 2050, the number of seniors on the planet will double, and for the first time in history, there will be more people over 65 than children under age 5. How this massive demographic change will impact us is not entirely clear, but industries need
What Retirees Need from their Banks Read More »
2016 was the year an unprecedented shift happened in Canada’s demographic make-up: for the first time in recorded history seniors outnumbered people under 14 – and the US is likely to follow suit in the next 5 years. By 2050, seniors who may heed the help of professionals like Burzynski Elder Law, will make up
What Retirees Want from their Banks Read More »
Robots, chatbots, virtual reality, and geofencing are some of the hottest new tech trends that retailers are testing out — but how do you know what’s just a fad and what investment will deliver lasting results? Retailers know they need digital experiences, but at the current pace of change it’s easy to put the cart
How Digital Can Help Employees Deliver Better Service Read More »
The investment in developing a new supermarket design is significant, and the risk is enormous. With most supermarket and grocery chains consisting of thousands of locations, converting to a new concept can be laborious and span many years. On average, most good operators renovate about 5 to 10 percent of their stores per year, putting
What is the Lifespan of a Supermarket Design Concept? Read More »
Getting what you want from your design agency can sometimes feel like a game of Broken Telephone – you think you’re being clear and helpful, the creative team thinks they’re offering solutions that work, but at the end of the day, the final deliverables aren’t quite right and no one knows who is to blame.
Write So Designers Will Listen: 5 Mistakes to Avoid When Writing a Design Brief Read More »
In the spring of 2018, we conducted an online study as a precursor to a more extensive NXT branch of the future neuroscience and VR study. The goal of this research is to better understand customers’ definition and perceived value of an immersive experience across a wide range of retailers. Fill out the form below
Retail Immersive Experience Defined Read More »
If beauty is in the eye of the beholder, it makes sense that ugliness should be as well. However, some brands are almost universally regarded as unappealing when compared to competitors. Many of those ugly packages, websites, and environments develop cult followings from loyal customers, much to the frustration of brand managers who pour their
Digital technology has impacted almost every industry in recent years, including the grocery category. You can now use your computer or phone to have someone else pick up your groceries and deliver them to your doorstep. These delivery and shopping services, such as Instacart and AmazonFresh, are meeting a key need for convenience and putting
Helping Customers Navigate Your Grocery Store Read More »
When customers think of your bank, does it have a narrative? Does it stand for something? If not, it may lack a compelling brand story – that means that it’s becoming lost in the competitive financial institution landscape. Not standing out can be a problem, especially when banking is a service that often has a reputation as
Does Your Bank Have a Compelling Brand Story? Read More »
With Amazon Go’s “just walk out” grocery store finally up and running as of January 2018, everyone in the supermarket industry from cashiers to CEOs are watching with bated breath. Is Amazon intending to implement throughout the Whole Foods network? Will other grocers adopt the same strategy? Will governments start taxing and regulating automation with rollouts
Will Your Customers Love or Hate Automation in 2025? Read More »
