Brand Strategy

Retail Cannabis

Legal Cannabis and the Retail Experience

All across North America, the decriminalization or legalization of cannabis has given birth to a brand-new industry, and in many places you can now easily purchase cannabis online or in a store. Today we’re speaking to Steffen Schenk from mīhī cannabis. He’s the SVP of Customer Experience, and we are going to talk about how […]

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Smart Banking Design

Five Strategies for Implementing a Smart Bank

Smart Banking promised to herald in the convenience of digital technology and more personalized customer service. Today most would agree what was imagined as utopia has yet to materialize for banks pioneering this new branch format. Early attempts have demonstrated that consumers remain attached to in-branch human interaction and are skeptical of the merits of

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How banks can future-proof their branch network

Think: The Future of Retail Banking Available for Download

Shikatani Lacroix Design (SLD) is excited to announce the release of their newest book, Think: The Future of Retail Banking. Written by Jean-Pierre Lacroix, founder and president of Shikatani Lacroix Design and SLDNXT, the new book is now available for free download. Think: The Future of Retail Banking is based on extensive research conducted by SLD. Through the use

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What Big Brands Can Learn From Independent Retailers

Is bigger always better? Large retailers with multiple locations and a global reach seemingly have infinite capital and resources, but this can come at a cost. The decision makers in these companies are often far removed from their customers, and any initiative to lead change can be met with differing opinions and agendas. Those smaller,

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Should Foodservice Embrace Third-Party Delivery?

You’re damned if you do, and you’re damned if you don’t. That’s the overwhelming response when you ask foodservice operators about third-party food delivery apps like UberEats, Skip the Dishes and Foodora. Such services say they are opening the door to new customers – but this isn’t what restauranteurs are seeing on the ground. The increase in ordering through

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The Three Phases of Smart Banking

The majority of financial institutions are focused on ensuring their strongest asset for driving growth, namely their retail banking network, remains relevant with the rise of Fintech start-ups and new types of banking competitors. This need is most prevalent in Asia, and more specifically China, where there is an enormous and underserved appetite for smart

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Beyond Materials: Sustainability in Packaging

The environmental impact of plastic packages has become an issue customers, brands and governments can no longer ignore. The EU is poised to ban certain single-use plastics within a few years, and other governments are exploring similar policies as we speak. Younger consumers place an even higher importance on environmental issues, making this an important

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Decisions in the Blink of an Eye

In Desire by Design, Jean-Pierre Lacroix unravels the irrational element of desire and explains how brands, designers, and marketers can tap into the emotional high that elicits such passion for certain brands. Jean-Pierre shapes high-level ideas and insights from neuroscience, cult fanaticism, and behavioral psychology into practical worksheets that explain the “how-to” in creating desire for a brand.

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How Neuromarketing is Changing the Retail Industry

Retail brands know the key to success is understanding what the customer really wants – ideally before they even know they want it. Market research and consumer data analysts all promise to help retailers answer this tricky question. Most techniques rely on direct consumer feedback – and this may sound reasonable, but the results aren’t

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How to Turn Staff into Brand Ambassadors

Saying that a company’s staff is the best ambassador to its brand has become incontestable. After all, who knows more about a business’ product, service, or culture than someone who works there? Consumers usually see the way an employee portrays a company as more credible than advertising or other marketing efforts. However, the company and

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