The movie Ready Player One, live events hosted by Fortnite, and Facebook’s recent name change to “Meta” are all harbingers of a coming advance in technology that will be a game-changer: the metaverse. Just how far away we are from the vision Mark Zuckerberg laid out in his infamous video is a subject of great […]
Future-Proofing for the Metaverse Read More »
The Current State of Transformation Digital transformation, for many institutions, has ended at the doorstep of their retail channels. The pandemic has accelerated the growth of both Amazon and Fintech, forcing banks and retailers to shift their focus to digital to help drive sales and customer retention. However, as digital transformation efforts mature and
Five Ways to Fill the Digital Transformation Gap for Retail Brands Read More »
To answer the headline: yes – but not as much as you may think. Arguably, food and experience are weighted equally in many cases. This is attributed to a number of factors such as a growing demand for unique experiences, increased popularity of story-driven eatertainment, and higher standards in quality of service. Experiential 75 percent of
Does the Food Really Matter? Read More »
For brands, the key to growing marketshare and consumer loyalty often lies in fulfilling consumer’s deep subconscious emotional needs that other brands have failed to meet. Delivered through innovative and at times disruptive products and solutions, many companies have accomplished this feat by moving a consumer from needing something to desiring it. Getting to the heart of what drives
Using Neuroscience to Better Understand Consumer Behavior Read More »
Robots, chatbots, virtual reality, and geofencing are some of the hottest new tech trends that retailers are testing out — but how do you know what’s just a fad and what investment will deliver lasting results? Retailers know they need digital experiences, but at the current pace of change it’s easy to put the cart
How Digital Can Help Employees Deliver Better Service Read More »
Ever get the feeling that you’re living in the future? Smart accessories can wake you up at the optimal time in your sleep cycle. Cars can drive themselves. And packaging can communicate with you, sharing more information about the product inside than what you can read on the label. The use of augmented and virtual
AR/VR Tech in Packaging: Here to stay or gone tomorrow? Read More »
