Sebastian Maynard

270x270 Packaging

AR/VR Tech in Packaging: Here to stay or gone tomorrow?

Ever get the feeling that you’re living in the future? Smart accessories can wake you up at the optimal time in your sleep cycle. Cars can drive themselves. And packaging can communicate with you, sharing more information about the product inside than what you can read on the label. The use of augmented and virtual […]

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A Year in Review – Recapping the top retail stories of 2015

We asked two of Canada’s top retail columnists — Hollie Shaw of the National Post and Marina Strauss of The Globe and Mail — what they thought were the biggest retail stories of 2015 and what those stories might tell us about the future of retail in Canada and North America. Here’s what they said: What were

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How To Write A Packaging Design Brief (With Free Template)

Consumer Packaged Goods companies of all sizes should employ a packaging design brief for all package design initiatives. A design brief is a useful document that gives an outline of the design request from the customer to an agency. In this blog, we outline and explain what contents need to be included along with a

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