Technology

SLD Hosts First Executive Breakfast Summit

In partnership with Cineplex Digital Media, we hosted our first Executive Breakfast Summit on April 10 in Toronto. President Jean-Pierre Lacroix, and Fab Stanghieri, General Manager of Cineplex Digital Media discussed “The Changing Physical and Digital Consumer Landscape.” At Cineplex Digital Media, they believe screens have the power to revolutionize how the world does business. When used to their […]

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New Research Validates VR and Neuroscience as Effective Retail Design Tools

Leave a Comment / Sebastian Maynard

Immersive design agency Shikatani Lacroix Design (SLD) and Chinese strategic innovation and branding consultancy MetaThink have proven the effectiveness of combining neuroscience and virtual reality to test consumers’ emotional responses to a virtual retail environment by recording the same consumer responses to the physical one. A world first, this research validates the use of VR

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VR and Neuroscience Enabled Agile Design

Leave a Comment / Digital Experiences / Sebastian Maynard

Retail banks are facing challenges from every direction, from the stealth erosion of accounts to competing banks; from online only financial institutions to non-traditional banking platforms. On top of that, banks are reckoning with how they can gain greater value from their retail network. The challenge would be less daunting if it weren’t for the

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Emotionally Connect with Customers on Digital Banking Channels

Financial Services / Sebastian Maynard

Connecting emotionally with banking customers and maintaining loyalty is not how it used to be. Before digital technology, face-to-face interactions addressed customer needs, and friendly smiles and empathetic concern helped customers feel like their bank really cared about them. With digital channels, however, many customers have sacrificed human interaction for faceless convenience. So how can

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Get Investors Excited About Your Corporate Rebranding

Communications, Corporate Identity / Sebastian Maynard

Once you’ve gotten the board of directors, C-Suite and everyone on the management team on board with the decision to rebrand, there’s one more hurdle that publicly traded companies need to clear: their investors. Ensuring that investors don’t lose faith in management requires that you justify every major decision your company makes and a rebrand can

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Centre for Digital Experience

Leave a Comment / Sebastian Maynard

What is Digital Experience and Why It Matters When: Tuesday, March 21st, 5-7:30pm What: Centre for Digital Experience (CDX) Where: Marriott Hotel, Toronto The Centre for Digital Experience (CDX) is a non-profit program for digital media use development. The event attracts members of the brand, retail, end users and supply communities. Join Richard Dirstein, Shikatani Lacroix’s Principal and EVP Design and

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Designing Innovation: The Next Frontier

Leave a Comment / Sebastian Maynard

How design collaboration powers innovation success In the past decade, you couldn’t open a business magazine or attend a design conference without reading or hearing about design thinking and the importance of design in business. The company most cited for being on the forefront of this trend? Apple. While Apple still leads in design thinking,

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Digital Outlook 2017 – The Transformation of Business and Communications

Digital Transformation Of Business And Communications – Part 2

Leave a Comment / Sebastian Maynard

As a business owner and communications industry veteran, Jean-Pierre Lacroix, President of Shikatani Lacroix, a Toronto-based branding and design agency, has seen a massive evolution in technology and customer/employee expectations over the last two decades. In part 2 of this multi-part executive Q&A series I will chat with Jean-Pierre about what is driving digital transformation

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Digital Transformation of Business and Communications – Part 1

Leave a Comment / Sebastian Maynard

As a business owner and communications industry veteran, Jean-Pierre Lacroix, President of Shikatani Lacroix, a Toronto-based branding and design agency, has seen a massive evolution in technology and customer/employee expectations over the last two decades. In this multi-part executive Q&A series I will chat with Jean-Pierre about how digital technologies are transforming businesses in every

Digital Transformation of Business and Communications – Part 1 Read More »

SLD Hosts First Executive Breakfast Summit

New Research Validates VR and Neuroscience as Effective Retail Design Tools

VR and Neuroscience Enabled Agile Design

Emotionally Connect with Customers on Digital Banking Channels

Get Investors Excited About Your Corporate Rebranding

Centre for Digital Experience

Designing Innovation: The Next Frontier

Digital Outlook 2017 – The Transformation of Business and Communications

Digital Transformation Of Business And Communications – Part 2

Digital Transformation of Business and Communications – Part 1

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