Inspiring the Future of Consumer Experiences
Inspiring the Future of Consumer Experiences
Shikatani Lacroix Design is conducting a study of North American healthcare organizations to determine the level of brand consistency and coherence across the industry. In 2013, we conducted a similar study on the retail industry and found groundbreaking results. This short survey will help us to understand: • The level of positioning within the organization […]
During the past twenty years, the global trend of mergers and acquisitions has been steadily increasing, with both the number and value of those transactions breaking records in 2015. This whitepaper argues that the role of brand strategy early on, and throughout all 5 stages of the M&A framework process would help address many of
How to Make Your Mergers or Acquisitions a Success Through Brand Implementation Read More »
In decades past, healthcare organizations related to patients in a model that has been called “paternalistic”, in which doctors prescribe treatment and patients follow their instructions. However, as information has become ubiquitous, regardless of its actual quality, patients are coming into treatment armed with questions and asking for options, forcing the move to a model
Why Engagement is Critical in Today’s Healthcare Marketplace Read More »
Today, with increasing competition and choice, companies look for ways to connect emotionally with customers, and create lifelong relationships. A strong brand stands out in a densely crowded market-place. A corporate identity rebranding must be viewed like a strategic growth accelerator. It is an investment in your organization’s future, much like the commitment to building
Critical Concepts for Designing an Integrated Hospital Wayfinding System In our experience, large general hospitals are the most complex spaces for place branding and wayfinding – but offer the best opportunity for this type of impact. Hospital facilities themselves are getting larger and more complex; changing from what was once a series of smaller buildings
Hospital Place Branding Read More »
Consumer Packaged Goods companies of all sizes should employ a packaging design brief for all package design initiatives. A design brief is a useful document that gives an outline of the design request from the customer to an agency. In this blog, we outline and explain what contents need to be included along with a
How To Write A Packaging Design Brief (With Free Template) Read More »
