Financial Services

Lacroix Discusses AR, VR, and Neuroscience on HOW Design Live Podcast

Jean-Pierre Lacroix, President of Shikatani Lacroix, joined Ilise Benun on the HOW Design Live Podcast to discuss his upcoming presentation at HOW Design Live. Shikatani Lacroix has pioneered the combination of Augmented Reality (AR), Virtual Reality (VR), and neuroscience to design spaces that engage and attract customers. Jean-Pierre Lacroix discusses how this research empowers designers […]

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Get Investors Excited About Your Corporate Rebranding

Communications, Corporate Identity / Sebastian Maynard

Once you’ve gotten the board of directors, C-Suite and everyone on the management team on board with the decision to rebrand, there’s one more hurdle that publicly traded companies need to clear: their investors. Ensuring that investors don’t lose faith in management requires that you justify every major decision your company makes and a rebrand can

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CZ Bank Concept Wins iF Design Award 2017

Leave a Comment / Sebastian Maynard

CZ Bank has won a 2017 iF Design Award in Communication for the rebranding of its corporate identity. The new logo, designed by Shikatani Lacroix’s Shanghai-based partner MetaThink, was part of a larger brand repositioning. Shikatani Lacroix partnered with MetaThink to design flagship and community branch formats to reflect the bank’s new brand position. “We’re

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Centre for Digital Experience

Leave a Comment / Sebastian Maynard

What is Digital Experience and Why It Matters When: Tuesday, March 21st, 5-7:30pm What: Centre for Digital Experience (CDX) Where: Marriott Hotel, Toronto The Centre for Digital Experience (CDX) is a non-profit program for digital media use development. The event attracts members of the brand, retail, end users and supply communities. Join Richard Dirstein, Shikatani Lacroix’s Principal and EVP Design and

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Engagement and Gamification: Predicting Future Customer Needs

Financial Services / Sebastian Maynard

To many people, thinking about finance can be a source of anxiety as well. Paying bills, taking out loans, and withdrawing money are inherently negative experiences, while savings and investment tasks are often considered dry and lack positive emotion. Furthermore, the finance industry in general may be perceived as complicated and dull. Compounded with distrust

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The Three Tiers of Immersive Customer Experience

Leave a Comment / Financial Services / Sebastian Maynard

The banking industry is shifting into a new era thanks to disruptive forces such as fintech start-ups, and in response to new needs and expectations of emerging demographic groups, specifically millennials. This massive target group has come of age, but they want different things from a financial institution than their parents given that their life

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Move over Millennials! Three insights into Generation Alpha

Financial Services / Sebastian Maynard

It seems that everywhere you look someone is talking about Millennials – they do things differently, they’re more socially informed, and they’re more digitally connected. Executives across all industries are trying to mold their strategies to meet the demands of this significant generation. The concept of retail is being redesigned, all messaging touchpoints are being

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Shikatani Lacroix Honored for Digital Excellence

Leave a Comment / Sebastian Maynard

Shikatani Lacroix has been recognized as a finalist for a Digital Signage Expo (DSE) APEX Award in the Retail Category for our work developing engaging customer-facing content and interactive technology for China Zheshang Bank. This award celebrates innovative digital displays, interactive technology and compelling viewer content for B2C and B2B companies. Shikatani Lacroix was selected

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Retail Banking 2017

Leave a Comment / Sebastian Maynard

Will your Branch of the Future resonate with your future customers? Branch transformation has been on the agenda of nearly every banking conference for almost a decade now, but there’s no evidence that any bank has landed on an Apple Store equivalent for retail bankers. Popular transformation strategies propose staff reduction and smaller networks, thanks

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Eight Ways Banks Need to Adapt for Customer Retention

Financial Services / Sebastian Maynard

The financial services industry is undergoing massive change and financial brands must ensure they are taking the right actions to attract and retain customers in the most cost effective ways. We see eight ways banks need to change their behaviors toward customers in order to grow their brands. 1. Find your brand purpose Have a

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Shikatani Lacroix Designs Holiday Program for TD Bank

Leave a Comment / Sebastian Maynard

Shikatani Lacroix Design has designed a winter-themed, holiday décor kit and digital signage content spots for 1,200 TD Bank branches, bringing a consistent and professional look to its holiday décor across the branch network. SLD was asked to develop a festive, inclusive, non-denominational, and cost efficient holiday décor kit. The branding exercise looked to standardize

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Are Banks Positioning Themselves to Fail?

Leave a Comment / Financial Services / Sebastian Maynard

The battle in owning market share for banks is as much about responding to disruptive trends such as “fintech” and millennials, as it is in ensuring their position remains relevant. Learn how banks are currently missing the mark on their position and what they can do to fix it.

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Designing Innovation: The Next Frontier

Leave a Comment / Sebastian Maynard

How design collaboration powers innovation success In the past decade, you couldn’t open a business magazine or attend a design conference without reading or hearing about design thinking and the importance of design in business. The company most cited for being on the forefront of this trend? Apple. While Apple still leads in design thinking,

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In Personal Banking, Increasingly We Are All Gen Z

Financial Services / Sebastian Maynard

In their short span on the planet, Generation Z has already had a significant impact on all aspects of consumer behavior. In the report, Gen Z and the Future of Money, C Space describes Gen Z (born after 1995) as being comprised of two billion consumers worldwide; about 26 percent of the U.S. population; and

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The New Rules of Bank Transformation

2 Comments / Sebastian Maynard

As financial institutions brace for more disruptive change in the coming year, and decade, smart banks are arming themselves with a robust transformation strategy that will meet the changing needs of the new bank consumer. Join Shikatani Lacroix president Jean-Pierre Lacroix as he interviews financial branding expert David Faulkner about the challenges and rewards of

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Three Strategies Banks Can Learn from Specialty Retail

Financial Services / Sebastian Maynard

As a bank executive, one of the most urgent matters you face these days is how to update your business model to address the dramatically changing behavior of your customers. One important insight you already leverage is that you understand your customers well: modern banking customers expect service that is personalized, efficient, and immersive, and

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How to Succeed in the New Chinese Retail Banking Industry

Leave a Comment / Financial Services / Sebastian Maynard

With the recent relaxation of Chinese banking regulations, the Chinese banking industry has begun to change dramatically and with that a new Chinese banking consumer is emerging. Until recently, there was little need for differentiation in the banking industry and as a result, every Chinese banking customer was treated the same. Now Chinese consumers are

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Five Things to Consider During a Financial Institution Transformation

Financial Services / Sebastian Maynard

For the past decade our firm has been helping financial institutions manage tremendous industry and cultural changes, helping them remain relevant to their customers and to find efficiencies required to sustain growth. Our projects often start with the move to smart banking and new channel strategies that have lead to a decline in branch number

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The Move Towards Immersive Banking

Leave a Comment / Financial Services / Sebastian Maynard

If Smart Banking was the answer to how to leverage technology to deliver a seamless customer banking experience, the next question financial institutions are faced with is “why”? It’s not just because we can, and because everybody and their dog has a mobile phone. It’s because the world is changing, and banks need to adapt

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The Rising Importance of Community in the Bank Branch

Leave a Comment / Financial Services / Sebastian Maynard

For the past 25 years, we have been working with some of the leading financial institutions from around the globe and have noted the rising need for significant changes on how they integrate their brands as part of the community. The shift to online banking and the rising importance of digital wallets are threatening how consumers

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Lacroix Discusses AR, VR, and Neuroscience on HOW Design Live Podcast

Get Investors Excited About Your Corporate Rebranding

CZ Bank Concept Wins iF Design Award 2017

Centre for Digital Experience

Engagement and Gamification: Predicting Future Customer Needs

The Three Tiers of Immersive Customer Experience

Move over Millennials! Three insights into Generation Alpha

Shikatani Lacroix Honored for Digital Excellence

Retail Banking 2017

Eight Ways Banks Need to Adapt for Customer Retention

Shikatani Lacroix Designs Holiday Program for TD Bank

Are Banks Positioning Themselves to Fail?

Designing Innovation: The Next Frontier

In Personal Banking, Increasingly We Are All Gen Z

The New Rules of Bank Transformation

Three Strategies Banks Can Learn from Specialty Retail

How to Succeed in the New Chinese Retail Banking Industry

Five Things to Consider During a Financial Institution Transformation

The Move Towards Immersive Banking

The Rising Importance of Community in the Bank Branch

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