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DeepReal

https://www.sld.com/deepreal/

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WELCOME TO DEEPREAL

To better understand how the rise of misinformation is impacting consumers’ level of trust in brands, SLD has conducted a leading study and developed relevant strategies for brands looking to create meaningful, long-term relationships with their target audiences.

0
2000

Respondents

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86
%

Open to New Opinions

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76
%

Trust Information Validated by Other Sources

0
59
%

Don’t Trust Celebrity Endorsements

0
54
%

Skeptical of Whether Information They Receive is “True”

DeepReal Reports

DeepReal: Retail

Whether it is a humanized service design or a strong online community, we offer some strategies for retailers looking to ensure relevancy.

DeepReal: CPG

From fostering local pride to leveraging online reviews, find out which tactics CPG brands can employ to drive brand loyalty.

DeepReal: Banks

As financial institutions face competition from every angle, the DeepReal banking report offers insights and tips on how to disrupt the disruptors.

In an increasingly scary and chaotic world, from pandemics to ecological collapse, consumers want reassurance from the brands they choose to interact with. They seek the comfort of optimistic, human centric actions, as a consequence of the  things they buy.

Paul Goldsmith, UK Retail Observer

Deep Dive into DeepReal

Discussing SLD’s DeepReal Study With Jean-Pierre Lacroix

In this episode of Think Retail, we speak with SLD’s president and founder, Jean-Pierre Lacroix, about the DeepReal research he conducted along with some of the key findings and insights that brands should be aware of.