Brand Design Services

We articulate brands into design elements, including logo design, colour palette, typography, and visual graphic/photography style. We translate this into creative for a wide range of uses, depending on needs. For example: digital experience, retail design, package design etc.

The relationships between master brands and brand extensions/sub-brands can make an enormous difference to their success. We work with companies to articulate the difference between the offerings to ensure the optimal impact is achieved.

We create brand standards and style guidelines to ensure consistent use of the brand identity and design elements. Designed for both internal and external partners, logo usage, positioning and visual elements are laid out in easy-to-understand directions.

We create corporate communications packages to support a range of needs including presentation templates, employer brand positioning and design, office brand graphics, templates for internal communications, and more.

A brand position is the cornerstone of a strong brand. We have over 30 years of experience helping brands define themselves through a strong, differentiated value proposition that is relevant and impactful.

We offer a wide range of research for brands: brand health studies, design testing, focus groups, ethnographic research, scenario planning, behavioural field experiments, customer journey mapping, and more. We then translate the data into actionable insights to help brands achieve their goals.

Our team has helped many companies find stand-out names in a crowded market where availability is strained. Our systematic approach is equal parts strategy and creative, focusing on brand alignment, comprehension for the consumer, and how it will translate to brand assets.

We lead teams through strategic foresight exercises such as scenario planning, the three horizons framework, and back-casting to define their desired future state. We then support the development of a plan to move towards that state.

Branding big ideas are a platform for marketers to build strategic storytelling that is consistent and impactful. SLD provides branding big idea concept development and can support client teams by handing off guidelines or developing creative through to execution.

Successful retailers hang on the success of their frontline staff. SLD develops employer brands, training programs, systems and assets to deepen employee engagement while supporting the company’s position.

SLD has a wealth of experience helping brands strategize in creating an optimal portfolio that provides the greatest opportunities for growth. We can help brands through mergers and acquisitions, supporting with strategic guidance on the ideal branding solution for the new organization. We can also support brands in optimizing service offerings, private label portfolios, and brand portfolios.

We develop digital solutions, including web design, digital signage, content strategy and planning, template assets and guidelines, internal approval systems, as well as managing ongoing playlisting for digital signage. We can also lead content creative development if desired.