Blog · Health & Wellness
Top Blink Factor Design Moments of 2025: The Year’s Standout
Explore the biggest Blink Factor moments of 2025, from pop culture and fashion to ritual and spectacle, and see how visual impact…
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What were SLD’s favorite brand redesigns of 2025?
SLD designers share their favorite brand design stories of 2025, revealing how logos, color, and simplicity build trust and connection…
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Think Ahead for 2026: What Undercurrents Beyond Trends Brands Need to Know
Learn the key shifts redefining consumer behaviour in 2026 and how brands can adapt with AI collaboration, micro-communities, cultural insight, and emotional…
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Designing for Diversity: Why Inclusive Branding Is More Than Just Representation
In this blog we explore the concept of inclusive branding, the pros and cons of adopting it, and some examples of brands…
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How to meet patients’ emotional needs in healthcare
Our work in transforming healthcare brand experiences for organizations around the globe and our ThinkBlink transformation process reinforced the importance and impact…
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Why Established Brands Are Losing to Messier Competitors
We see the anti-brand strategy commonly adopted among smaller, indie brands. These niche, often digital-first companies are carving out loyal followings and…
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How to Successfully Offer Health Services at Retail Pharmacies
Healthcare systems around the world are struggling to meet the need of patients. In this blog, we explore how pharmacies can successfully…
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Think Ahead for 2025: What Undercurrents Beyond Trends Brands Need to Know
For 2025 we’ve identified five new signals of change marketers should heed…
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Website Design and The Blink Factor
In this blog, we'll explore the science behind first impressions and their effect on consumer behavior, how this applies to website design…
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Decoding Nostalgia: Why Brands Are Looking Backward
In this blog, we'll explore why nostalgia resonates so deeply with consumers, how it can be leveraged through strategic design…
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The Top Trends in Brand Strategy and Positioning
This blog will explore the top trends shaping brand strategy in 2024 and how they can direct your business toward new success…
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How the Huberman Podcast is Influencing Retail
In the retail sector, hot trends in healthy lifestyles are changing certain categories and creating new ones. In today’s blog, we’ll explore…
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How Dentists Are Leading The Way in Healthcare Clinic Design
In this blog, we introduce four beautiful examples of dental clinic design, and explore each of the different design strategies and the…
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Apple AI, Let’s Get Personal
we explore how Apple Intelligence can offer brands innovative ways to engage with their consumers…
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Unlocking Consumer Insights: Best Practices and Tips for Effective Design Concept Research
In this blog, we’ll explore effective best practices and tips for successful design concept research…
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How Legacy Brands Can Become Relevant Again
Discover and learn from how legacy brands like Levi's, Old Spice, and Adidas regained relevance through perception shift and heritage leverage…
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How will AI be Regulated? What Brands Need to Know
Learn about the latest AI regulations by the EU. Explore the implications for retail and CPG brands in North America and how…
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The Best and Worst Brand Stories of 2023
It’s always fun to wrap up a year with a retrospective on the most interesting brand stories. However, 2023 was not exactly…
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Think Ahead for 2024: What Brands Need to Know
Discover the key challenges brands will face as they explore the need to transform their identity and CX. Learn how to remain…
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Indie Brand Launch Kit: How to Set Your Brand Up for Success
Embarking on the journey of your indie brand launch? Our Indie Brand Launch Kit is your ultimate guide to building a thriving…
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Building Brand Trust in an Age of Deep Fakes, Bot Factories & Angry AI
Explore how brands navigate trust amid misinformation, declining media credibility, and AI concerns. Learn strategies for building lasting consumer trust…
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Breaking Category Norms: 6 Brands That Went Against The Flow
Explore how some iconic brands thrive by defying norms. Learn from Chanel, Trader Joe's, Lush, and more in this blog on innovative…
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How can AI shape customer experience design?
Discover the transformative power of AI in shaping customer experience design. Learn how businesses can leverage AI for personalization and efficiency…
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The Role of AI In The Design Industry
Discover the transformative role of AI in the design industry. Explore how artificial intelligence is shaping digital experiences…
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The Three Emerging States of Digital Transformation
Digital, of all types, transformed how we live, work and shop. The next phase of the digital transformation will witness a shift…
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The Importance of Nutritional Labeling in a Health-Conscious World
Consumer packaged goods brands must leverage health-driven purchase features to provide informed choices for their customers. Learn how rising chronic diseases and…
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Customer Segmentation Strategies: Emerging Trends and Best Practices
Discover the latest customer segmentation strategies in retail. Our blog post explores emerging trends and best practices to help you optimize your…
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Future-Proof Your Company: Top Metrics to Measure for Resilience and Innovation
Learn how to future-proof your company with top metrics for resilience and innovation. Read our expert guide to stay ahead of the…
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Brand Implementation: What it is, Why it’s Important, and How to Succeed
Learn about brand implementation and how consistent and authentic implementation can create a clear, powerful presence for your brand…
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Revolutionizing Healthcare: Exploring the Promising Future of Robots and AI in Medicine
Discover how robots and artificial intelligence (AI) are transforming healthcare with precision and efficiency with our blog…
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Unlocking the Power of Customer Experience Assessment: Best Practices for Evaluating Your CX Program
Discover the best practices for evaluating your customer experience program and realizing its full potential. Read now to learn more…
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Why Customer Convenience Is Critical To Circular Economy Participation
Research has shown that convenience is one of the biggest barriers to customer participation. Our latest blog focuses on how retailers can…
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How Design Contributes To Health And Mental Wellbeing
Mental wellbeing is an important yet often overlooked aspect of healthcare. This blog explores different ways that design decisions can contribute to…
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How To Define Your Company’s Value Proposition (With Free Guide)
Value Propositions are one of the first steps to creating a successful branding strategy. Download our free guide to help get you…
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How To Develop An Influencer Marketing Strategy For Your Brand
Influencer Marketing is becoming increasingly popular with 74% of marketers saying they're currently using it. Learn our 5 tips for a successful…
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5 Promising Examples Of Prosperous Brands Using Circular Business Models
The global prevalence of climate-related disasters has increased the focus on finding solutions to the climate crisis. According to the most recent…
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6 Tips for Creating A Positive Patient Experience in Health & Wellness
Ensuring a positive patient experience can help in a number of ways, like reducing anxiety. Here are 6 tips for achieving a…
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The Importance of Branding to Health & Wellness Brands
In an industry more competitive than ever before, learn the importance of branding to Health & Wellness brands stands so yours can…
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Service Design for Pharmacies
The pharmaceutical retail industry has been met with a number of disruptions - from the COVID-19 pandemic plateauing retail sales to the…
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Why Culture and People are Key to Healthcare Transformation
From avoiding organizational silos to shifting towards a human-centric process, here are 5 strategies that will help your healthcare transformation succeed…
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Future-Proofing for the Metaverse
Retail and financial brands should start exploring different virtual experiences now so that they are ready for the metaverse and whatever comes…
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The Best Brand Pivots of COVID-19
To help inspire, we are revisiting the best brand pivots that we have seen during the COVID-19 pandemic and highlighting some lessons…
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How Disruption is Driving Business Model Reinvention in Healthcare
As healthcare patient/consumer demand pushes the sector down a new path, brands must reassess their business models if they wish to stay…
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How Wellness Brands Can Best Leverage E-Commerce
Here’s how health and wellness brands can take the leap into the future by leveraging the latest in digital technology and e-commerce…
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Exploring the Future of Wellness Brand Experiences
Here are some ideas on how to capture this new essence of wellness and transform your brand experience for current and future…
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Inclusive Brand Marketing 101
How can brands start to be more inclusive without making a big misstep? Here are some important rules to start the conversation…
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Why the Health and Wellness Industries are Primed for Disruption
A new customer-centric approach to health and wellness is here, and it is time to welcome the technology and trends that are…
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What Facebook’s Threat Report Means for Brands
Facebook's Threat Report shows how misinformation is being spread across the internet, validating SLD's DeepReal research and that brands must adapt…
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DeepReal Part 2: The Blurring Line Between Fact and Fiction
How consumers perceive the truth has a huge influence on their purchase habits and the brands that they support. Here is everything…
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DeepReal Part 1: Gaining Trust in a Post-Truth World
Part 1 of the DeepReal series looks at how the line between fact and fiction has blurred, and what that means for…
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How Robot Greeters Are Changing the Service Sector
Is now the time for your brand to embrace robot greeters? Here are some key things to consider…
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Micro Markets and How to Engage Gen Z Consumers
In this article, we explore a few micro-markets to get a better understanding of the many faces of Gen Z…
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The Four Characteristics that Define Indie Brands
Indie brands are disrupting traditional CPG retailers, and the trend isn't going away. Here are some key lessons from successful indie brands…
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Philanthropic Marketing and How to Stay Authentic
When it comes to philanthropic marketing, cynical consumers may question whether a brand has ulterior motives. Here are some tips on staying…
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Show Me You Care: Building a Social Brand in 2021
Social brands move beyond empty statements and help drive actual change on issues that matter to their customers. Here are some tips…
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How to Ensure Your Digital Experience is Inclusive
In this article, we explore inclusive design for digital platforms and how brands can ensure their communications are reaching everyone…
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What Retailers Need to Know About COVID Vaccines
The distribution of COVID-19 vaccines has begun, and with them come a light at the end of the tunnel. Here is what…
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Six Things That Will Define 2021
Here are the six things that will define 2021 and have a significant impact on every facet of our lives and how…
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Digital Marketing Strategies for 2021
As we look at some of the 2021 digital marketing trends, here are a few important considerations that can help transform your…
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What Brands Can Learn from the COVID-19 Vaccine Trials
As the race for a COVID-19 vaccine rages on, brands should be drawing inspiration from the scientific test-learn-repeat model. Here are the…
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