Blog · CPG
Sustainability or AI Won’t Drive the Next Packaging Revolution. It Will Be Driven by Prescription Drugs
Learn how GLP-1 medications are changing grocery shopping habits and what it means for the future of packaging design…
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Top Blink Factor Design Moments of 2025: The Year’s Standout
Explore the biggest Blink Factor moments of 2025, from pop culture and fashion to ritual and spectacle, and see how visual impact…
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What were SLD’s favorite brand redesigns of 2025?
SLD designers share their favorite brand design stories of 2025, revealing how logos, color, and simplicity build trust and connection…
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Think Ahead for 2026: What Undercurrents Beyond Trends Brands Need to Know
Learn the key shifts redefining consumer behaviour in 2026 and how brands can adapt with AI collaboration, micro-communities, cultural insight, and emotional…
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Winning the Moment: How Brands Use Seasonal Occasions to Spark Connection
Seasonal moments can be emotional touchpoints that invite consumers into a shared celebration. Whether it's a limited-edition drop or festive packaging design…
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Trust by Design: How CPG Can Effectively Communicate Sustainability in an Era of Skepticism
Design must go beyond surface-level signals to deliver tangible proof of a brand's environmental efforts. This blog explores key design strategies that…
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Designing for Diversity: Why Inclusive Branding Is More Than Just Representation
In this blog we explore the concept of inclusive branding, the pros and cons of adopting it, and some examples of brands…
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What the Blind Box Craze Reveals: How Consumers Make Decisions
Blind boxes spark nostalgia, deliver surprise, and leverage the Blink Factor by prompting quick, emotional decisions, proving how a single, well-designed moment…
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The “Better For You” Revolution: How CPG Brands Are Winning Hearts Through Emotional Repositioning
The BFY movement's success isn't about healthier ingredients but emotional transformation. People loved the taste, but consuming full sugar items like sodas…
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Why Established Brands Are Losing to Messier Competitors
We see the anti-brand strategy commonly adopted among smaller, indie brands. These niche, often digital-first companies are carving out loyal followings and…
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Customers Decide in Seconds. Here’s What’s Actually Driving That Decision.
Explore how to use shape and color choices to influence buying decisions and enhance your brand's visual appeal…
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The Role of Social Commerce in CPG: Designing for the Scroll, Click, and Buy Journey
As the line between social media and e-commerce gradually blurs, social platforms aren't influencing buying decisions they’re becoming the shelf. Learn how…
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Unexpected Collaborations
What are the trends we can expect in 2025 and what will lose momentum? Here are our predictions for the coming year…
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Package Design In 2025 – What’s Hot and What’s Not
What are the trends we can expect in 2025 and what will lose momentum? Here are our predictions for the coming year…
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Think Ahead for 2025: What Undercurrents Beyond Trends Brands Need to Know
For 2025 we’ve identified five new signals of change marketers should heed…
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Website Design and The Blink Factor
In this blog, we'll explore the science behind first impressions and their effect on consumer behavior, how this applies to website design…
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Decoding Nostalgia: Why Brands Are Looking Backward
In this blog, we'll explore why nostalgia resonates so deeply with consumers, how it can be leveraged through strategic design…
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The Top Trends in Brand Strategy and Positioning
This blog will explore the top trends shaping brand strategy in 2024 and how they can direct your business toward new success…
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Apple AI, Let’s Get Personal
we explore how Apple Intelligence can offer brands innovative ways to engage with their consumers…
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Five Signs it’s Time to Update Your Packaging Design
In this blog, we will discuss the five signs that it might be time to update your packaging and what to watch…
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How Private Labels Can Capitalize on Value-Based Grocery Shopping
In an uncertain economy, grocery stores have a unique opportunity to win over customers through pricing as food costs continue to increase…
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How to Deal with FOP Warning Labels and What to Expect
This blog discusses insights from countries that have implemented packaging regulations to help consumers make healthier choices. We also ask the SLD…
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Unlocking Consumer Insights: Best Practices and Tips for Effective Design Concept Research
In this blog, we’ll explore effective best practices and tips for successful design concept research…
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The Power of Puzzle-Solving and Lotteries for CPG Brands
Explore how puzzle-solving and lotteries can help CPG brands. Learn why these two gamification formats intrigue consumers when it comes to branded…
Read More » How Legacy Brands Can Become Relevant Again
Discover and learn from how legacy brands like Levi's, Old Spice, and Adidas regained relevance through perception shift and heritage leverage…
Read More » The Importance of Details in Packaging: 3 Examples of Thoughtful Packaging Design
Discover how small details make a big difference in creating memorable consumer experiences. Learn from the thoughtful packaging design by Meiji and…
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Why CPG Brands Are Losing the Trust Battle on Pack (And How to Win It Back)
Explore the intricacies of consumer trust and on-pack communication in grocery shopping. Reclaim trust through package design with straightforward language…
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The Future of Shrinkflation for CPG Brands
Learn about the rise of shrinkflation as CPG brands face scrutiny. Explore brand strategies to rebuild consumer trust in the face of…
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How will AI be Regulated? What Brands Need to Know
Learn about the latest AI regulations by the EU. Explore the implications for retail and CPG brands in North America and how…
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The Best and Worst Brand Stories of 2023
It’s always fun to wrap up a year with a retrospective on the most interesting brand stories. However, 2023 was not exactly…
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Think Ahead for 2024: What Brands Need to Know
Discover the key challenges brands will face as they explore the need to transform their identity and CX. Learn how to remain…
Read More » What can CPG Brands Learn from Packaging Design in South America?
Explore packaging design in beverage categories from South America, including coffee, tea, wine, and beer. Gain insights which may inspire your CPGs…
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What can CPG Brands Learn from Packaging Design in Oceania?
Discover the packaging secrets of CPG brands in Oceania. Learn how they incorporate nature-inspired design elements to convey relevant marketing messages…
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5 Great Examples of Private Label Design in Grocery Retail
In times of inflation, private labels become a popular choice for many grocery shoppers. Discover how visual identity designs help private labels…
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What can CPG brands learn from packaging design in Europe?
Discover how culture influences CPG packaging design in Europe, bridging the past and future, and creating emotional connections with consumers…
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5 Great Examples of Seasonal Packaging
Discover inspiring examples of seasonal packaging. From Canadian-themed designs to Halloween twist, learn how packages can create emotional connection…
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Value-based Grocery Shopping: The Opportunities for CPG Brands
Explore opportunities for CPG brands in the rising trend of value-based grocery shopping to enhance visibility and capture cost-conscious consumers…
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Indie Brand Launch Kit: How to Set Your Brand Up for Success
Embarking on the journey of your indie brand launch? Our Indie Brand Launch Kit is your ultimate guide to building a thriving…
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Building Brand Trust in an Age of Deep Fakes, Bot Factories & Angry AI
Explore how brands navigate trust amid misinformation, declining media credibility, and AI concerns. Learn strategies for building lasting consumer trust…
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Breaking Category Norms: 6 Brands That Went Against The Flow
Explore how some iconic brands thrive by defying norms. Learn from Chanel, Trader Joe's, Lush, and more in this blog on innovative…
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What Can CPG Brands Learn From Packaging Design In Asia?
Learn about the newest packaging design trends from Asia. Discover new and exciting ways CPG is integrating culture into its designs…
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How can AI shape customer experience design?
Discover the transformative power of AI in shaping customer experience design. Learn how businesses can leverage AI for personalization and efficiency…
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Revealing Untapped Potential: How CPG Brands Can Thrive in the Baby Boomer Market
Discover how baby boomers are a health-conscious generation and how CPG brands can cater to their needs for wellness and sustainability…
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Six Strategies Brands can use to Defend Against Dupes
Discover six effective strategies for brands to defend against counterfeits and protect their reputation in the retail industry…
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The Role of AI In The Design Industry
Discover the transformative role of AI in the design industry. Explore how artificial intelligence is shaping digital experiences…
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The Importance of Printing in Design: A Guide to Print Production
Discover the Importance of printing in the design world. Learn how to choose the right printing method for successful projects…
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The Three Emerging States of Digital Transformation
Digital, of all types, transformed how we live, work and shop. The next phase of the digital transformation will witness a shift…
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The Importance of Nutritional Labeling in a Health-Conscious World
Consumer packaged goods brands must leverage health-driven purchase features to provide informed choices for their customers. Learn how rising chronic diseases and…
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Customer Segmentation Strategies: Emerging Trends and Best Practices
Discover the latest customer segmentation strategies in retail. Our blog post explores emerging trends and best practices to help you optimize your…
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Future-Proof Your Company: Top Metrics to Measure for Resilience and Innovation
Learn how to future-proof your company with top metrics for resilience and innovation. Read our expert guide to stay ahead of the…
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4 Strategies for Engaging Generation Z with Your Packaging Design
Capture the attention of Gen Z with product packaging design. Explore sustainable, minimalist, personalized, and innovative techniques for customer retention…
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Brand Implementation: What it is, Why it’s Important, and How to Succeed
Learn about brand implementation and how consistent and authentic implementation can create a clear, powerful presence for your brand…
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No More Plastic Bags: What’s Next For Sustainable Packaging?
Discover the most recent trends in sustainable packaging. Reduce waste and increase brand loyalty by using minimalist designs and sustainable materials…
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Unlocking the Power of Customer Experience Assessment: Best Practices for Evaluating Your CX Program
Discover the best practices for evaluating your customer experience program and realizing its full potential. Read now to learn more…
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Why Customer Convenience Is Critical To Circular Economy Participation
Research has shown that convenience is one of the biggest barriers to customer participation. Our latest blog focuses on how retailers can…
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How To Define Your Company’s Value Proposition (With Free Guide)
Value Propositions are one of the first steps to creating a successful branding strategy. Download our free guide to help get you…
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How To Develop An Influencer Marketing Strategy For Your Brand
Influencer Marketing is becoming increasingly popular with 74% of marketers saying they're currently using it. Learn our 5 tips for a successful…
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5 Promising Examples Of Prosperous Brands Using Circular Business Models
The global prevalence of climate-related disasters has increased the focus on finding solutions to the climate crisis. According to the most recent…
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11 Best Better-For-You Food Packaging Design Strategies For Grocery Store Success
Better-For-You food packaging has become an important part of marketing new food products. We've made 11 different strategies for ensuring market success…
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CPG Brand Gifts that Drive Direct-To-Consumer Growth
One of the most promising strategies for established CPG brands attempting to grow their direct-to-consumer online business is in giftables. M&Ms started…
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