Package Services

Our strategy and design teams use category insights, the shopping journey, and primary research to develop package design solutions that stand out at shelf and make instant, lasting connections with consumers. Our extensive knowledge and in-house concept-to-production team ensures a best-in-class design every time.

Our experienced team of designers, production artists and photographers ensure that all artwork and assets represent the brand beautifully and live up to the design intent. Attention to detail, experienced production artists and a collaborative creative process with partners are critical in ensuring superb final art at the execution stage.

Our experience helping brands create, optimize and package their private labels is extensive and runs across many categories, including health and wellness, food and beverages, fashion, home goods, and hardware. From positioning, naming to brand architecture and portfolio optimization to design and roll-out, our strategy and design team ensures strong shelf visibility and differentiation.

From aisle displays to kiosks and mobile integration, we think strategically about in-store activation programs so that every brand touch-point leads to the same goal: increasing the emotional connection between brands and customers.

From mandatory label information to language laws, we keep track of regulations to ensure that all package designs meet the proper regulatory guidelines.

The relationships between brands, sub-brands and various products can make an enormous difference to their success. We work with national brands, private label brands, and multi-national brands to provide brand architecture that optimizes impact and sales.

We articulate brands into design elements, including logo design, colour palette, typography, photography style, and graphics and illustration style. We translate this into systems for CPG brand packaging, considering existing and potential future brand architecture.

We create brand standards and style guidelines to ensure consistent use of the brand identity. Designed for both internal and external partners, logo usage, tone of voice, positioning and the use of visual elements are laid out in easy-to-understand directions.

We act as an extension of client marketing teams to provide concise, compelling taglines, romance copy, claims, and more. Following the established tone of voice and tailored to the target consumer, we can quickly support any copywriting need.

Strong brands are built on strong foundations. A brand position is that cornerstone. We have over 30 years of experience helping brands define themselves in a way that is differentiated and impactful. We dive deep to understand the market, emerging trends and the consumer to ensure a future-proof solution. We translate these insights into compelling emotional value propositions that help drive relevancy and differentiation.

We conduct market research through traditional qualitative, quantitative and ethnographic techniques. We also employ cutting edge approaches such as scenario planning, field experiments grounded in the principles of behavioural science, and biometric emotion detection. We then translate this data into actionable insights.

Our strategy team can support innovation initiatives including finding white space for new market opportunities, product ideation, design testing, and hosting collaborative brainstorming sessions. With expertise in futurism, behavioural science, classical consumer research, and design thinking, we ideate in a stimulating, productive way.

A good name can be an enormously valuable asset – but finding an available name is challenging in today’s market. Our team of strategists, writers and designers have helped numerous brands find strong, stand-out names through a systematic approach that is equal parts strategy and creative.

With the pace of change accelerating, strategic foresight is becoming a critical tool for companies that want to lead their industry. We lead teams through scenario planning, three horizons exercises, and backcasting to help brands define the steps they need to take to bring their desired future to life.

Branding big ideas are a platform for marketers to build storytelling that is consistent, impactful and built on a strategic foundation. SLD provides branding big idea concept development and can support client teams by handing off guidelines or developing creative through to execution.