Consumers have made a significant shift to shopping and banking online and through their mobile devices. Despite this, the promised benefits of utilizing mobile to make the bricks-and-mortar experience more convenient and engaging have not yet come to fruition. Mobile devices have evolved significantly, but the bandwidth that serves as their backbone has not, leaving […]
5 Insights for a 5G World Read More »
As the applications for Artificial Intelligence (AI) become broader, we are told to expect a brave new world. In spite of the hype around smart machines, the truth is that we don’t know how an onslaught of robot workers will change the planet, and for retailers, how that will directly affect their business. What we
How Retail Brands Can Leverage AI Read More »
It’s fairly bold to dub yourself the most interesting anything, so if nothing else, Showfields, and their “most interesting store in the world” gets points for audacity. But dig a little deeper into the mysterious retail experiment, House of SHOWFIELDS, and it’s hard to deny that there is something interesting indeed about the concept. Showfields is
“The Most Interesting Store in the World” Read More »
Over five years ago, SLD introduced the word “immersive” into our company vision, and identified the term as the new definition of customer engagement. At the time, the idea of creating immersive experiences focused on how technology such as Augmented Reality (AR) and Virtual Reality (VR) would shift the way consumers engage with brands and
The Four Levels of Immersive Experiences Read More »
New technology has a history of disrupting entire industries. It creates new possibilities and shifts in behavior that transform society. And yet, it is difficult to predict how an emerging technology will evolve and if it will be accepted by the majority of people. It is easy to overestimate the future impact of novel technology
The Future of AR and VR in Retail Read More »
How much time do you spend on your mobile phone each day? In the United States, the annual average continues to increase, with 2018 setting a new record among adults, who now typically spend 3 hours and 35 minutes per day looking at their phone. Not surprisingly, the majority of this time (over 90 percent) is
Why Your Retail Store Needs a Mobile App Read More »
Digital technology has changed retail. You can now buy an item from your phone and have it shipped to you without ever visiting a store. If shoppers actually visit a retailer, they often encounter digital technology such as screens, mobile app integration, augmented and virtual reality, and mobile payments. These digital experiences can help attract,
The Influence of Digital Technology in the Shopper Journey Read More »
Retail is taking a turn down a curious alley. Many brands are opening retail concept stores that defy all logic by having nothing for sale. From pop-up shops, to “guide-shops,” to showrooms where customers can play with the latest products in a branded environment, retailers are suddenly feeling oddly comfortable pushing less sales and more
Why Experience Stores are on the Rise Read More »
Does the design of your store or restaurant reflect your brand’s personality? Or is it out of sync with the message that you want to convey? Retail design is a physical representation of a brand that shapes customer experiences. Lighting, color, materials, fixtures, layout, commercial retail graphics, and digital signage all influence perceptions and express
Using Retail Design to Bring Your Brand to Life Read More »
