PROJECT CZ Bank CLIENT CZ Bank Shikatani Lacroix partnered with MetaThink to leverage its new positioning and identity design for China Zheshang Bank by designing new flagship and community branch formats. Related Services Brand Delivery Design Innovation Digital Experiences Environmental Design Share on twitter Share on linkedin BACKGROUND Headquartered in Hangzhou, China, China Zheshang Bank […]
RETAIL Adding passion to the retail experience. Retailers are continually pushing the envelope, raising the bar to redefine the shopping experience with innovative, immersive store concepts. To succeed in this competitive environment in the future, retailers must re-explore basic customer desires and translate needs into a genuine passion for their brands. They must create dynamic,
CORPORATE Sparking emotional lightning for corporations We believe sparking an emotional connection—a very real, intimate, and powerful bond—is essential to achieving retail success in the future. This philosophy applies as much to corporations as it does to any brand. While many retailers fixate on achieving short-term goals, our prime objective for every corporation is to
FOODSERVICE Tomorrow’s menu—memorable experiences that connect emotionally with customers. Few industries are as aggressively competitive as food service. With such a huge menu of choices—from eat-in to take-out, fast food to leisurely dining, value-driven to indulgent—how food service brands capture the public’s imagination depends on the memorable experiences they create that connect emotionally with their
CPG Standing out on the packaged goods shelf now and in the future. Making their products stand out on crowded shelves is the goal of every food and beverage packaged goods marketer. With a teeming landscape of more than 45,000 products fighting for consumer attention and long-lasting loyalty, reducing this overwhelming choice can be achieved
FINANCIAL SERVICES Investing today in profitable brand futures for financial institutions. Financial institutions face branding and design challenges just like any other brand. In fact, because their business is their customers’ money, they are retailers who must work even harder at earning consumer trust and maintaining long-lasting loyalty. DOWNLOAD https://www.sld.com/wp-content/uploads/2016/07/Financial-Sizzle_v5.mp4 Related Work Related Insights Related
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For years we’ve been relying on marketing research methods that may not be telling us the whole story. That is, until some marketers began applying neuroscience to more accurately predict consumer purchase behavior. Diana Lucaci, founder and CEO of neuromarketing research firm True Impact , wants to help you get to the heart of what motivates consumers
Neuromarketing – A foolproof approach to determining what customers want? Read More »
Branding and design agency Shikatani Lacroix won two awards at the ICX Association Elevate Awards last night for its work with adidas Golf and Cable & Wireless Communications’ telecoms brand FLOW. The ICX awards program honors digital leaders who are using the technology to elevate the customer experience. “We want to thank the ICX Association for this marvelous
Shikatani Lacroix Wins Two ICX Elevate Awards Read More »
Owning a leadership position in consumers’ minds is getting harder each year as more and more new products are being introduced in the marketplace. The old control label business model of imitating the national brand once a new product launch succeeds is playing it too safe for retailers to drive long-term sustainable growth or, more
Sourcing innovation in all the right places Read More »
Adidas Golf has gone back to basics with an in-store execution that’s led to a spike in sales for the higher-priced footwear in its product line. An interactive digital retail display, created by Toronto design firm Shikatani Lacroix, allows users to get information they’d need on a particular shoe just from picking it up, without
Adidas Golf tees off with Digital Read More »
Many retail trends are making headlines and creating significant boardroom chatter: omni-channel, big data, digital marketing, mobile commerce. They are all shaping how we define retail today. These opportunities have one goal in common — creating immersive experiences, experiences that redefine how customers interact with brands. Immersive experiences are gaining attention and interest of marketers
Immersive Experiences – Retailing in the 5th Dimension Read More »
Shikatani Lacroix’s digital retail design for the Toronto Blue Jays flagship retail store has received the 2015 ICX Excellence Award. Presented at the ICX Association’s ICX Summit on June 29, 2015, this award honoured the best self-service, digital signage and mobile technology deployments across all vertical market segments, and recognized design that demonstrates an innovative
Shikatani Lacroix Receives 2015 ICX Excellence Award For Digital Retail Design Read More »
Fundamental Elements to Design Briefs The foundation of any design project is the design brief. The two major facets included in effective design briefs are the landlord/base building requirements and the client requirements. The information below briefly outlines the key elements required to rollout an existing retail design concept into a new or existing space.
Everything Retailers Need to Know About Writing a Design Brief Read More »
Cineplex has been selected as a finalist for the Retail Council of Canada‘s 2015 Excellence in Retailing Award, competing in the In-store Experience and Design category. The award recognizes design layouts that demonstrate innovative, original and visually enticing in-store experiences, recognizing the best of the best in the retail industry. Through the VIP Cinemas project,
Cineplex VIP Cinemas: A Finalist for 2015 Excellence in Retailing Award Read More »
In an effort to revitalize Cineplex Cinemas Varsity, Cineplex Entertainment engaged Shikatani Lacroix to help update and enhance one of Toronto’s most beloved theatres. Cineplex Cinemas Varsity is a favourite destination for Toronto’s movie aficionados and is a core destination for showcasing award winning new films during TIFF. Shikatani Lacroix enhanced the customer experience from
We have Completed the Retrofit of Varsity Cineplex Cinemas Read More »
Cineplex’s first all-VIP cinema opened at Shops at Don Mills, the upscale shopping centre on Don Mills Rd. near Lawrence Ave. Shikatani Lacroix joined Cineplex Entertainment at the opening ceremony yesterday, August 13, celebrating the creativity and innovation that drives Cineplex Entertainment towards unique customer experiences. “We are extremely happy and excited about Cineplex’s drive
Cineplex Opens First Standalone VIP Theatre Design in Toronto Read More »
Shikatani Lacroix has been working with the coffee company Second Cup on its international expansion since 2007; rolling out retail designs across the Middle East, Eastern Europe, Northern Africa and the United States. Color plays a defining role in the design of Second Cup’s international cafes. Reds and browns are the prominent color palette for
Bringing Canadian Coffee Retailing to the Sunshine State Read More »
Shikatani Lacroix created a breakthrough structural package and graphics that clearly reinforced the emotive and functional benefits of Vivitas.
Jean-Pierre Lacroix was a contributing author for RGD’s The Business of Graphic Design, “the first and only comprehensive Canadian guide to maintaining a graphic design business.” The handbook covers professional business management as it applies to graphic design and the maintenance of a graphic design business. It provides an understanding of: The education of a graphic designer How
The Business of Graphic Design Read More »
