CPG
Standing out on the packaged goods shelf now and in the future.
Making their products stand out on crowded shelves is the goal of every food and beverage packaged goods marketer. With a teeming landscape of more than 45,000 products fighting for consumer attention and long-lasting loyalty, reducing this overwhelming choice can be achieved by establishing strong, distinctive visibility and connecting with customers on a deep, emotional level.
Related Work
Related Insights
Perfect Is Boring: What Big Brands Can Learn from the Rise of the Anti-Brand
In recent years, branding has been all about polished storytelling, aspirational lifestyles, and curated perfection. But somewhere between the perfectly aligned flat lays and hyper-curated
A Quick Guide on How to Use Shape and Color Choices to Influence Buying Decisions
Color and shape not only catch the eye, but they also guide our perception and emotions. Together, these elements transform a logo into an icon,
The Role of Social Commerce in CPG: Designing for the Scroll, Click, and Buy Journey
A new aisle for CPG brands has fragmented the path to purchase. As the line between social media and e-commerce gradually blurs, platforms like TikTok
Related News
Montellier Launches New SLD Designed Website
Montellier, a premium sparkling water brand sourced from an underground spring in Sainte-Brigitte-de-Laval, Quebec, launched a new website in April, designed by SLD. Featuring intuitive
SLD Designs Packaging for Miss Vickie’s Signatures Line
Just in time for summer, Miss Vickie’s has launched a new line of gourmet potato chips that feature packaging designed by Shikatani Lacroix Design (SLD).
SLD Launches New Podcast: Think Retail
Shikatani Lacroix Design is happy to announce the launch of Think Retail, a new podcast that features top designers, strategists, thought leaders and business people
Related Speaking Engagements
Embracing Future Transformation
The Association of Professional Futurists (APF) is a global community of futurists whose main focus is to promote the value of Strategic Foresight and Future
Insights for Retailers & CPG Brands in the Post-COVID-19 World
Amidst the COVID-19 pandemic, BXP and VMSD Magazine partnered to host a webinar focused on the current customer landscape and how it might change in
SEGD Branded Environments 2020
Held in partnership with Digital Signage Expo 2020, SEGD Branded Environments is set to take place in Las Vegas for the fourth year in a
Related Awards
SLD Wins Three Awards at The 2024 Design Master Prize
We’re happy to start the new year with some exciting news! SLD has been recognized at the Design MasterPrize (DMP) for our design work for
Innovation Meets Recognition! SLD is Proud to Bring Home Four Awards at the 17th Edition GRANDS PRIX DU DESIGN
We are excited to announce that SLD has been recognized at the GRANDS DU PRIX DESIGN Awards for our design works on the Chongquing Rural
SLD Wins 2022 American Inhouse Design Award for Peller Estates Wine Spritzers
SLD is proud to announce that we have won a 2022 American Inhouse Design Award. The award, presented by Graphic Design USA, is in recognition of
