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Food & Beverage

https://www.sld.com/our-markets/food-beverage/

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Food & Beverage

We offer food and beverage consumer packaged goods marketers with complete solutions to the unique branding and design challenges as they pertain to the creating strong product differentiation at the shelf, and we have delivered on some of the most complex brand initiatives for PepsiCo Foods and Beverages, Campbell Soup, ConAgra, Tata Beverages, M&M Food Market and Moosehead Breweries to name just a few.

We work in just about every package design discipline, and whether the project focuses on shifting brand perceptions, cohesive brand implementation, or consistent brand architecture (packaging or digital), everything we do is geared to owning the “at-purchase” moment, the split second a consumer is making a buying decision.

Our strategic design work has delivered clients with creative, original, and strategic (therefore lasting) design and branding, and our ThinkBlink™ process is founded on a collaborative and inclusive client engagement principle, and it adapts to meet the criteria of even the most complex projects and drives to unite organizations under their core values, turning both food and beverage products into brand powerhouses.

Retail grocery store and supermarket industry in the U.S.:
40,292

stores

680.7

billion in revenues in 2015

Global food and agricultural industry for 2015:

7.8

trillion dollar market

10%

world’s GDP

1.49

trillion dollars in global food exports in 2014

Some of our related work

Crave

Shikatani Lacroix designed positioning and packaging for Crave, the latest ...

Quaker Steel Cut and Super Grains

Shikatani Lacroix has a longstanding relationship with PepsiCo Canada and h...

River Road Bakehouse

Shikatani Lacroix designed a logo and packaging for ACE Bakery’s new bran...

Tetley Ayurvedic Balance

New packaging designs for Tetley’s lineup of three Ayurvedic tea flavors:...

Calgary Co-op
Calgary Co-op

Shikatani Lacroix’s  “outstanding” new store design for Calgary Co-o...

McCain Marché

Shikatani Lacroix created packaging designs for a new sub-brand of warm, wh...

View More Work

Some of our recent thoughts

How to Run a Better Brainstorming Session
Blog November 20, 2018

Brainstorming is a common technique used by many organizations to create ne...

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Cult Brands and How to Build One
Whitepaper November 14, 2018

The term “cult brand” describes any brand that sparks obsessive, fanati...

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Questions to Ask When Hiring a Package Design…
Blog November 07, 2018

In "Key Considerations When Vetting Your Strategic Partner," we determined ...

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Key Considerations When Vetting Your Strategic Partner
Blog November 01, 2018

There are more than 21,000 creative professionals in the top three largest ...

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Which Type of Design Research Should You Use?
Blog September 12, 2018

So, you are ready to introduce a new design for your brand. It looks modern...

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The Importance of Typography in Packaging
Blog May 29, 2018

Walking down the aisles of a grocery store can be an overwhelming experienc...

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View Our Thoughts

Recent news

Shikatani Lacroix Sponsors RGD’s 2018 Student Awards
Press October 11, 2018

Since 1998, the Registered Graphic Designers of Canada (RGD) have hosted an...

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Shikatani Lacroix Celebrates Release of Desire by Design
Press September 21, 2018

On Thursday, September 20, Shikatani Lacroix hosted a book launch in celebr...

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Desire by Design Available for Pre-Order
Press June 29, 2018

With over 35 years of experience in the design and branding industry, Shika...

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Shikatani Lacroix Helps ACE Bakery Break into the…
Press June 05, 2017

Shikatani Lacroix helped ACE Bakery introduce its River Road Bakehouse bran...

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Shikatani Lacroix Refreshes Tostitos Packaging with Fun Shapes…
Press May 18, 2017

PepsiCo Foods conducted research with the use of eye-tracking to establish ...

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M&M Food Market: More than Meats
Press April 03, 2017

The latest issue of Retail Merchandiser featured a detailed profile of the ...

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Related speaking engagements

Executive Breakfast Summit
Toronto April 10, 2018

The Changing Physical and Digital Consumer Landscape - and What it Means fo...

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Digital Signage Solutions Pavilion
Toronto September 14, 2017

Marcos Terenzio, Director of Digital Experience at Shikatani Lacroix, will ...

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Advanced Design & Manufacturing Toronto
Toronto May 16, 2017

Speeding Up Speed to Market through Augmented and Virtual Reality What: Pa...

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Centre for Digital Experience
Toronto March 21, 2017

What is Digital Experience and Why It Matters When: Tuesday, March 21st, ...

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Package Design Matters
Bonita Springs, FL January 26, 2017

Understanding the Shopper/Customer Experience Join Richard Dirstein, Shika...

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Strategy Shopper Marketing Forum 2016
Toronto April 20, 2016

Is Your Brand Experience Ready for the Fifth Dimension? The world is witne...

Read More
View More Speaking Engagements

Related awards

Shikatani Lacroix Wins American Graphic...

Shikatani Lacroix is proud to announce that we have won a 2018 American Gra...

SLD Wins PepsiCo Marketing Award for Best...

In the presence of the most prestigious awards in hockey, Shikatani Lacroix...

Shikatani Lacroix Recognized at 2018...

For the past 55 years, Graphic Design USA’s American Package Design Award...

Shikatani Lacroix Wins Another GOOD...

Shikatani Lacroix was awarded another prestigious GOOD DESIGN™ awa...

Calgary Co-op
Retail Design Institute Celebrates...

Shikatani Lacroix’s design and implementation of Calgary Co-op is being i...

Smartfood Packaging
Shikatani Lacroix Wins Two Global Package...

Shikatani Lacroix has been awarded two 2017 Global Leadership Awards for pa...

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