Food & Beverage
Standing out on the packaged goods shelf now and in the future.
To make their products stand out on crowded shelves is the goal of every food and beverage packaged goods marketer. With a teeming landscape of more than 45,000 products fighting for consumer attention and long-lasting loyalty, reducing this overwhelming choice can be achieved by establishing strong, distinctive visibility and connecting with customers on a deep, emotional level. For this reason, we do whatever it takes to own the Blink Factor moment, that potent, emotional lightning strike when a shopper standing in front of the shelf chooses your product over the competition.
Some of our Recent Thoughts
CPG brands are trying their hand at direct-to-consumer e-commerce with mixed success. In our 2021 E-Commerce for CPG Brands consumer study, one of the takeaways
This blog is not taking a pro-Israel or pro-Palestine perspective – we are exploring the Ben & Jerry’s boycott from a brand strategy perspective. On
Shikatani Lacroix Design (SLD) is pleased to announce the hiring of industry veteran Thomas Dimoff, who has taken on the role of Director, Digital Experiences,
Related Speaking Engagements
Amidst the COVID-19 pandemic, BXP and VMSD Magazine partnered to host a webinar focused on the current customer landscape and how it might change in
The GRANDS PRIX DU DESIGN Awards are an annual celebration of the “designers and architects who improve our quality of life and the built environment.”
The 2021 PAC Canadian Leadership Award winners have been announced, and SLD is proud to have been recognized in the Revitalized – Beverage and Limited
The 2020 GOOD DESIGN Award winners were recently announced and SLD is proud to have been recognized for the packaging design done for Miss Vickie’s