To make their products stand out on crowded shelves is the goal of every food and beverage packaged goods marketer. With a teeming landscape of more than 45,000 products fighting for consumer attention and long-lasting loyalty, reducing this overwhelming choice can be achieved by establishing strong, distinctive visibility and connecting with customers on a deep, emotional level. For this reason, we do whatever it takes to own the Blink Factor moment, that potent, emotional lightning strike when a shopper standing in front of the shelf chooses your product over the competition.
One of the most promising strategies for established CPG brands attempting to grow their direct-to-consumer online business is in giftables. M&Ms started the trend many
Consumer research tells us shoppers want sustainable CPG products and will even pay more for them. However, as many brands know from experience, consumers don’t
As we look back on 2021, it would be nice to be able to view COVID-19 in the rearview mirror with a sigh of relief.
Shikatani Lacroix Design (SLD) is pleased to announce the hiring of industry veteran Thomas Dimoff, who has taken on the role of Director, Digital Experiences,
Montellier, a premium sparkling water brand sourced from an underground spring in Sainte-Brigitte-de-Laval, Quebec, launched a new website in April, designed by SLD. Featuring intuitive
Powerhouse brand and retail design agency, Shikatani Lacroix Design (SLD), announced today that they have tapped senior brand development leader, Janice Jaworski, as VP/Managing Director
The Association of Professional Futurists (APF) is a global community of futurists whose main focus is to promote the value of Strategic Foresight and Future
Amidst the COVID-19 pandemic, BXP and VMSD Magazine partnered to host a webinar focused on the current customer landscape and how it might change in
Held in partnership with Digital Signage Expo 2020, SEGD Branded Environments is set to take place in Las Vegas for the fourth year in a
SLD is proud to announce that we have won a 2022 American Inhouse Design Award. The award, presented by Graphic Design USA, is in recognition of
The GRANDS PRIX DU DESIGN Awards are an annual celebration of the “designers and architects who improve our quality of life and the built environment.”
The 2021 PAC Canadian Leadership Award winners have been announced, and SLD is proud to have been recognized in the Revitalized – Beverage and Limited