Food & Beverage
Standing out on the packaged goods shelf now and in the future.
To make their products stand out on crowded shelves is the goal of every food and beverage packaged goods marketer. With a teeming landscape of more than 45,000 products fighting for consumer attention and long-lasting loyalty, reducing this overwhelming choice can be achieved by establishing strong, distinctive visibility and connecting with customers on a deep, emotional level. For this reason, we do whatever it takes to own the Blink Factor moment, that potent, emotional lightning strike when a shopper standing in front of the shelf chooses your product over the competition.
Featured Clients
Some of our Recent Thoughts
How CPG Brands Can Succeed With Direct-to-Consumer Platforms
CPG brands are trying their hand at direct-to-consumer e-commerce with mixed success. In our 2021 E-Commerce for CPG Brands consumer study, one of the takeaways
The Ben & Jerry’s Boycott – On Brand or a Major Misstep?
This blog is not taking a pro-Israel or pro-Palestine perspective – we are exploring the Ben & Jerry’s boycott from a brand strategy perspective. On
Inclusive Brand Marketing 101
Inclusive brand marketing has become a hot topic, and for good reason. By 2036, the number of Canadians who are foreign-born will about 1 in
Recent News
SLD Welcomes Thomas Dimoff as Director, Digital Experiences
Shikatani Lacroix Design (SLD) is pleased to announce the hiring of industry veteran Thomas Dimoff, who has taken on the role of Director, Digital Experiences,
Montellier Launches New SLD Designed Website
Montellier, a premium sparkling water brand sourced from an underground spring in Sainte-Brigitte-de-Laval, Quebec, launched a new website in April, designed by SLD. Featuring intuitive
SLD grows, adding New York to global roster
Powerhouse brand and retail design agency, Shikatani Lacroix Design (SLD), announced today that they have tapped senior brand development leader, Janice Jaworski, as VP/Managing Director
Related Speaking Engagements
Embracing Future Transformation
The Association of Professional Futurists (APF) is a global community of futurists whose main focus is to promote the value of Strategic Foresight and Future
Insights for Retailers & CPG Brands in the Post-COVID-19 World
Amidst the COVID-19 pandemic, BXP and VMSD Magazine partnered to host a webinar focused on the current customer landscape and how it might change in
SEGD Branded Environments 2020
Held in partnership with Digital Signage Expo 2020, SEGD Branded Environments is set to take place in Las Vegas for the fourth year in a
Related Awards
SLD Takes Home Four Awards at Grands Prix Du Design
The GRANDS PRIX DU DESIGN Awards are an annual celebration of the “designers and architects who improve our quality of life and the built environment.”
SLD Wins Big at 2021 PAC Canadian Leadership Awards
The 2021 PAC Canadian Leadership Award winners have been announced, and SLD is proud to have been recognized in the Revitalized – Beverage and Limited
SLD Wins GOOD DESIGN Award for Miss Vickie’s Signatures Packaging
The 2020 GOOD DESIGN Award winners were recently announced and SLD is proud to have been recognized for the packaging design done for Miss Vickie’s
