Regardless of whether the infamous Trump wall is ever built, the American economy relies on immigration to ensure robust growth. As boomers age and birth rates drop, it is inevitable that this will continue. By 2050 it is expected that 37 percent of the U.S. population will be either first generation immigrants or second generation […]
Banking on Diversity Read More »
Building a stronger connection with banking customers is crucial to maintaining their loyalty, and yet, this is often a difficult task since each customer has unique attitudes and needs. In SLD’s research on stealth attrition, we identified three levels of engagement among customers, based on their connection and involvement with their primary bank, ranging from low to
Build Stronger Relationships with These Three Customer Types Read More »
Women now own 36 percent of North America’s private businesses, control almost half the personal wealth, and the pace of growth for women has overtaken growth for men. This trend is expected to continue and should give banks something to think about. “Gender-neutral” products and services are de facto male-focused because they do not take
Why Women are Leaving Your Bank Read More »
Shikatani Lacroix’s design of China Zheshang Bank was awarded an ICX Association Elevate Award for Best ICX Deployment for Financial Services at tonight’s awards reception. “We’re overjoyed to bring home another Elevate Award, as it speaks to the innovative work we’ve done with CZ Bank and our partner in China, MetaThink,” said Marcos Terenzio, Director of
Shikatani Lacroix Wins ICX Elevate Award for CZ Bank Read More »
Shikatani Lacroix and China-based partner MetaThink were awarded an Honorable Mention in Commercial Competition at the 10th annual International Design Awards for their collaborative design of China Zheshang Bank. IDA honorary juries examined over 1000 entries submitted by architects and designers of interiors, fashion, products, and graphics from 52 countries throughout the world. After final decisions
International Design Awards recognizes CZ Bank Read More »
Immersive design agency Shikatani Lacroix Design (SLD) and Chinese strategic innovation and branding consultancy MetaThink have proven the effectiveness of combining neuroscience and virtual reality to test consumers’ emotional responses to a virtual retail environment by recording the same consumer responses to the physical one. A world first, this research validates the use of VR
New Research Validates VR and Neuroscience as Effective Retail Design Tools Read More »
Branch Design: Built environments for a new era in banking The 19th century American architect Louis Sullivan coined the phrase “form follows function.” In the 21st century, Sullivan’s law still governs the built environment. Learn how design professionals are applying it in blueprints for a modern branch that serves not only as a banking establishment,
Bank Customer Experience Summit 2017 Read More »
Retail banks are facing challenges from every direction, from the stealth erosion of accounts to competing banks; from online only financial institutions to non-traditional banking platforms. On top of that, banks are reckoning with how they can gain greater value from their retail network. The challenge would be less daunting if it weren’t for the
VR and Neuroscience Enabled Agile Design Read More »
Purpose SLD conducted a national U.S. survey of 1,100 respondents to understand their banking behavior and the level of risk from new emerging mobile and non-traditional banking platforms. The study was conducted in February 2017 and forms part of a strategic review of the evolving role and value the physical branch can provide in building
Overcoming Stealth Attrition in Retail Banking Read More »
When you are embarking on any kind of change for your financial brand, regardless of the degree it is critical to get a good understanding of where your brand fits into the industry landscape. One of the most recognized tools to create this view is the SWOT analysis. We often get asked questions about how
The Importance Of SWOT Analysis for Financial Services Brands (Free Guide) Read More »
Getting to the Heart of How Consumers Shop is Now a Reality The world is witnessing the convergence of two massive trends that are influencing and impacting how we create meaningful user experiences. The rise of fifth-dimension design through the use of virtual and augmented reality is creating immersive experiences that emotionally connect with consumers
DSE 2017: Getting to the Heart of How Consumers Shop Read More »
SLD designed a vibrant, cohesive branch transformation for Shanghai Pudong Development Bank.
One of the top five things people want from their banks is advice on how to better handle their money. But although banks offer such services, consumers, especially Millennials, are not actually asking for this advice. This CGI report puts banks at the bottom of the list people turn to for consultation when making a
Why Customers Aren’t Asking for Your Financial Advice Read More »
In a competitive banking landscape, it is often difficult to stand out and truly connect with customers. Financial services are challenging to promote. They are complex and mostly conceptual, and can lead to financial institutions all seeming the same. Branding can help solve these issues. It can differentiate a financial institution by expressing an identity
Three Visual Strategies to Connect with Banking Customers Read More »
The branch of the past is dead. The strategies that used to reliably bring in customers have gone the way of the floppy disk and it’s finally time to move on. Connecting with customers in a new financial services industry won’t be easy, but it will be rewarding – as long as you can target
How to Attract Your Target Customers Read More »
We recently spoke at the BAI Beacon conference held in Chicago about the work we completed for Regions Bank, a large regional bank with roots in Birmingham, Ala. The conference was well attended by more than 1,500 bank leaders and executives covering a wide range of relevant topics providing insights into what is top of
Brace for More Changes in the Banking Industry Read More »
On Friday, March 24, Shikatani Lacroix client China Zheshang Bank celebrated the unveiling of its newly redesigned flagship bank branch in Beijing. The award-winning new concept, conceived by Shikatani Lacroix in partnership with strategic branding consultancy MetaThink, uses cutting edge research and technology to meet consumer needs in one of China’s largest banks. Richard Dirstein,
CZ Bank Unveils New Immersive Branch Experience with Shikatani Lacroix Read More »
The financial industry is very focused on leveraging the right efficiency tools such as VideoATMs, back-of-house system automation, universal bankers, AI, and big data management. These come with big capital expense budgets and attention from senior management but have yet to prove their effectiveness at growing market share. Having a clear focus on finding efficiencies
Finding the Right Fit – A Hidden Opportunity for Banks Read More »
Shikatani Lacroix has won a Silver APEX Award at the Digital Signage Expo (DSE) for its work with strategic branding consultancy MetaThink to develop engaging customer-facing content and interactive technology for China Zheshang Bank. This award celebrates innovative digital displays, interactive technology and compelling viewer content for B2C and B2B companies. Shikatani Lacroix came in second place from a total
Shikatani Lacroix Wins APEX Award for Digital Excellence Read More »
It’s never good news to hear about the debt load carried by the average North American. The increasing cost of living and the lack of a corresponding increase in wages, the increasing costs of post-secondary education, the demise of workplace pensions, and medical costs for U.S. citizens all add up to put the populace in
How Banks Can Fill The Financial Literacy Gap Read More »
