CORPORATE Sparking emotional lightning for corporations We believe sparking an emotional connection—a very real, intimate, and powerful bond—is essential to achieving retail success in the future. This philosophy applies as much to corporations as it does to any brand. While many retailers fixate on achieving short-term goals, our prime objective for every corporation is to […]
CPG Standing out on the packaged goods shelf now and in the future. Making their products stand out on crowded shelves is the goal of every food and beverage packaged goods marketer. With a teeming landscape of more than 45,000 products fighting for consumer attention and long-lasting loyalty, reducing this overwhelming choice can be achieved
FINANCIAL SERVICES Investing today in profitable brand futures for financial institutions. Financial institutions face branding and design challenges just like any other brand. In fact, because their business is their customers’ money, they are retailers who must work even harder at earning consumer trust and maintaining long-lasting loyalty. DOWNLOAD Related Work Related Insights Related News
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Design is key to innovation, competitiveness and to driving organizations’ economic value through creating desire with clients and customers. Design enables organizations to succeed, from innovation and new product development, operations and human resource management, to communications and branding. In this webinar, Jean-Pierre Lacroix will discuss the topic of design in organizations with Arlene Gould; Strategic Director, Design
10 Factors to Be Like Apple Read More »
As the only MLB team outside the U.S. to win the World Series, the Toronto Blue Jays franchise extends its brand outside the ballpark and strives to bring the ballpark experience to its nationwide following. Our video webinar discusses how does a brand envision new products and services, and how does it work toward creating
The Toronto Blue Jays: Creating Authentic Brand Experiences Read More »
To effectively represent its national membership, CRFA needed a name that was strong, clear and memorable. The new name Restaurants Canada builds on its past brand equity while signalling a new era for the association.
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Ellis Jacob, President and CEO of Cineplex Entertainment and Canadian Business magazine’s 2013 Most Innovative CEO, and Jean-Pierre Lacroix, President of Shikatani Lacroix discuss how brands can remain relevant in these disruptive times by innovating and focusing on the needs of their customers. Join Ellis Jacob and Jean-Pierre Lacroix for this Professional Development Lunch and
The perception of the CFO is changing. No longer seen as the “CF-No”, successful financial executives are evolving into more strategic roles within their companies. A new study entitled “Branding the CFO” has been released by the Canadian Financial Executives Research Foundation (the research arm of FEI Canada). This study, sponsored by branding and design
Branding the CFO: Leadership Beyond Finance Read More »
Celebrating its 70th anniversary in 2014, the Canadian Restaurant and Foodservices Association (CRFA) is embarking on a new era. The 30,000-member organization has changed its name and brand identity to support its strategic plan. Shikatani Lacroix worked with the association to develop a new name, logo and tagline, Restaurants Canada: The voice of foodservice, and
Shikatani Lacroix Serves Up a New Brand Identity for CRFA Read More »
Six steps towards ensuring brand alignment Shikatani Lacroix has conducted a study on brand coherence with more than 120 companies worldwide to determine how businesses create and refine their brand position, and integrate it within their organization. The report looks at the perceived impact of an organization’s branding initiative and the challenges to launching an
Organizational Brand Coherence Read More »
Financial Executives Canada commissioned SLD to design a new brand essence, value proposition and brand identity.
Financial Executives Canada Read More »
Shikatani Lacroix created a breakthrough structural package and graphics that clearly reinforced the emotive and functional benefits of Vivitas.
