Retail
/wp-content/uploads/2026/02/Retail-Update.mp4 RETAIL Transforming retail through the power of emotional connection Related Work Related Insights Latest Awards
Corporate Identity
Telco
/wp-content/uploads/2016/07/Telco.mp4 Telco Transforming retail through the power of emotional connection Join the conversation on what’s next in Telco: Listen to Next Signal Related Work Related Insights Related News Related Speaking Engagements Related Awards
Foodservice
/wp-content/uploads/2026/02/Food-Service-Update.mp4 FOODSERVICE Tomorrow’s menu—memorable experiences that connect emotionally with customers. Few industries are as aggressively competitive as food service. With such a huge menu of choices—from eat-in to take-out, fast food to leisurely dining, value-driven to indulgent—how food service brands capture the public’s imagination depends on the memorable experiences they create that connect emotionally with
Corporate
/wp-content/uploads/2026/02/Corporate-Update.mp4 CORPORATE Brand design with instant, lasting emotional impact. Related Work Related Insights Lastest Awards
CPG
/wp-content/uploads/2026/02/CPG-Update.mp4 CPG Standing out on the packaged goods shelf now and in the future. Making their products stand out on crowded shelves is the goal of every food and beverage packaged goods marketer. With a teeming landscape of more than 45,000 products fighting for consumer attention and long-lasting loyalty, reducing this overwhelming choice can be
Financial Services
/wp-content/uploads/2026/02/Financial-Services-Update.mp4 FINANCIAL SERVICES Designing profitable financial brands through the transformative power of the Blink Factor. Related Work Related Insights Latest Awards
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10 Factors to Be Like Apple
Design is key to innovation, competitiveness and to driving organizations’ economic value through creating desire with clients and customers. Design enables organizations to succeed, from innovation and new product development, operations and human resource management, to communications and branding. In this webinar, Jean-Pierre Lacroix will discuss the topic of design in organizations with Arlene Gould; Strategic Director, Design
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The Toronto Blue Jays: Creating Authentic Brand Experiences
As the only MLB team outside the U.S. to win the World Series, the Toronto Blue Jays franchise extends its brand outside the ballpark and strives to bring the ballpark experience to its nationwide following. Our video webinar discusses how does a brand envision new products and services, and how does it work toward creating
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Maximize Your Investment by Evolving Your Brand: How Cineplex is redesigning entertainment in Canada
Ellis Jacob, President and CEO of Cineplex Entertainment and Canadian Business magazine’s 2013 Most Innovative CEO, and Jean-Pierre Lacroix, President of Shikatani Lacroix discuss how brands can remain relevant in these disruptive times by innovating and focusing on the needs of their customers. Join Ellis Jacob and Jean-Pierre Lacroix for this Professional Development Lunch and
Branding the CFO: Leadership Beyond Finance
The perception of the CFO is changing. No longer seen as the “CF-No”, successful financial executives are evolving into more strategic roles within their companies. A new study entitled “Branding the CFO” has been released by the Canadian Financial Executives Research Foundation (the research arm of FEI Canada). This study, sponsored by branding and design
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Shikatani Lacroix Serves Up a New Brand Identity for CRFA
Celebrating its 70th anniversary in 2014, the Canadian Restaurant and Foodservices Association (CRFA) is embarking on a new era. The 30,000-member organization has changed its name and brand identity to support its strategic plan. Shikatani Lacroix worked with the association to develop a new name, logo and tagline, Restaurants Canada: The voice of foodservice, and
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Organizational Brand Coherence
Six steps towards ensuring brand alignment Shikatani Lacroix has conducted a study on brand coherence with more than 120 companies worldwide to determine how businesses create and refine their brand position, and integrate it within their organization. The report looks at the perceived impact of an organization’s branding initiative and the challenges to launching an
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