Financial Executives Canada commissioned SLD to design a new brand essence, value proposition and brand identity.
In addition to designing a new brand essence, value proposition and brand identity for FEI Canada, Shikatani Lacroix was tasked with designing a profusion of conference materials for its annual conference that hosts more than 400 attendees each year. These materials had to excite and engage this audience while effectively communicating important event information – all while conveying a clear and consistent brand message across each content piece.
In addition, Shikatani Lacroix designed new graphics, branding and copy for all conference touchpoints including brochures, conference booth and signage. The conference collateral was designed to successfully convey coherent branding while uniquely highlighting each content piece.