Brand Strategy

US One Dollar Bill with Wheat and Grains

What Rising Food Costs Mean for Foodservice Brands

In spite of new agreements such as CUSMA (the new NAFTA) and the China – US managed trade pact, trade wars can be expected to continue as long as  protectionism remains a global trend. For foodservice operators, this presents a destabilizing pressure as food costs and availability fluctuates, in some cases wildly. Consider the proposed tariff on […]

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Man and woman sitting on bench shopping bags

How to Strategically Design Purchase Drivers

Purchase behaviors are often recurring in nature and performed in specific places. Over time repetitive buying behaviors are less driven by goals and intentions leading us to develop purchase habits. When habits have been formed, environmental cues can activate practiced responses in the absence of conscious decision-making. Purchase decisions can also be influenced by elements better

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Techniques to Plan for Future Trends and Scenarios 270x370

Worksheet: Techniques to Plan for Future Trends and Scenarios

If brands could correctly predict the future, product and service development would be a lot easier. Strategies could be planned well before disruptors emerge, and there would be advanced warnings for customer attitude shifts and upcoming trends. Unfortunately, it is highly unlikely that anyone will be 100 percent correct in future predictions. Luckily, there are

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small kitchen with white cupboards

How A Decline in Home Ownership Will Impact Brands

Soaring property values, increased urban dwelling, housing shortages and stagnating salaries are just some of the factors that are keeping younger generations out of the housing market. Many millennials now say they do not think they’ll ever be able to afford a home, and things are even bleaker for Generations Z and Alpha. And for

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Luxurious vs. Value Experiences in Foodservice

In this episode, SLD’s Jean-Pierre Lacroix has a conversation with Simon Stenning, a consultant who works exclusively in the foodservice and hospitality sector, providing brands with actionable market intelligence. Simon’s background includes working with huge names like Hilton and Compass. Transcript Melinda: Hi, I’m Melinda from SLD, and you’re listening to Think Retail. Today, SLD’s

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Playing chess outside

The Differences Between Strategies and Tactics

The new year ushers in a need to confirm and reassess an organization’s business plan to determine how to reach their overall goals. While these key success factors in business are commonplace, business leaders often take for granted some of the basic things found within them, such as the difference between strategies and their supporting tactics. We

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5G technology in big city

5 Insights for a 5G World

Consumers have made a significant shift to shopping and banking online and through their mobile devices. Despite this, the promised benefits of utilizing mobile to make the bricks-and-mortar experience more convenient and engaging have not yet come to fruition. Mobile devices have evolved significantly, but the bandwidth that serves as their backbone has not, leaving

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The Three Big Changes That Are Coming to Banking (And How to Handle Them)

Where will disruption in the banking industry come from next? Just when banks have caught up to digital banking platforms innovated by Fintechs and are embarking on building meaningful, trusting relationships with customers, something else will come along and throw a wrench in the works. Knowing what’s coming is half the battle. Read this white

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Trees Growing

5 Ways To Ensure Your Employees Embrace Change

The majority of companies today are going through varying degrees of transformation to remain competitive. The changes range from improving efficiencies through new technologies and processes to rethinking supply chain in order to gain greater value. Irrespective of the degree or area of change, the biggest challenge in ensuring organizational change is executed quickly is

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