Digital Experiences

The Role of Social Commerce in CPG: Designing for the Scroll, Click, and Buy Journey

Digital Experiences /

A new aisle for CPG brands has fragmented the path to purchase. As the line between social media and e-commerce gradually blurs, platforms like TikTok and Instagram aren’t just influencing buying decisions they’re becoming the shelf. With 34% of consumers shopping online at least once a week and 70% of online purchases influenced by social […]

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How To Turn Around Poor Customer Service In Retail

Digital Experiences /

The Decline of Customer Service  According to Forrester’s CI Index, customer service is the worst it’s been since they first started collecting data in 2016. Other reports from Cavell, Customer Contact Week Digital and the National Rage Survey confirm the findings: around half of consumers feel service has gotten worse in the past few years.

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Unexpected Collaborations

Digital Experiences /

Unexpected collaborations break conventions often combining seemingly unrelated brands or industries. The purpose is to create hype, expand audiences, and enhance brand value by delivering something fresh and surprising. Packaging is where these partnerships come to life, where design sensibilities merge with compelling stories to emotionally engage consumers. In this blog, we introduce three examples

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Creating an Inclusive Environment that Appeals to Gen Z

Digital Experiences /

Inclusion has become part of the vocabulary of almost every retailer. While some have introduced inclusive aspects into their retail designs, many still have not met consumer expectations. Gen Z has consistently called for more inclusive environments, with 66% of respondents from our Inclusivity in Retail study indicating that inclusive retail elements enhanced their shopping

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Unlocking Consumer Insights: Best Practices and Tips for Effective Design Concept Research

Digital Experiences /

Before launching a new package, store design, logo, or brand design, it’s important to gain consumer insights and feedback. It’s never been easier to research design concepts: platforms like SurveyMonkey, Qualtrics, and Pollfish provide sophisticated testing tools and access to consumer panels across the continent. However, not all research is created equal. To get the

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Key Takeaways from the WBR Future Branches Conference: Strategies for Branch Evolution and Customer Engagement

Digital Experiences /

The WBR Future Branches Conference in Boston on June 24-25 brought together banking industry leaders to discuss innovative strategies for branch evolution, customer engagement, and leveraging technology. Prominent speakers from national and regional banks and credit unions, as well as industry experts and bank executives at various levels, shared insights on transforming branch networks and

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Why Prioritizing Physical Accessibility In Retail Will Create Brand Loyalty

Digital Experiences /

Creating accessible environments is crucial. Retailers invest billions of dollars annually to optimize their retail spaces for customer appeal. However, many do not prioritize inclusive design. Our comprehensive white paper on inclusivity in retail highlights that an accessible store is not just a legal obligation but a strategic asset that enhances customer satisfaction and loyalty

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Banking Advice

The Future of Seamless Banking and Financial Advice: EU/UK vs. North America

Digital Experiences /

Shikatani Lacroix Design (SLD) was invited to speak at the ebankIT Summit in Portugal on the future of seamless advice and its impact on customer loyalty in the banking sector. The presentation was based on a consumer study with a detailed comparison of the banking industry in North America and the EU/UK. It revealed nuanced

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Seamless Banking

Unlocking a World of Seamless Banking: Empower Customers at Every Step

Digital Experiences, Financial Services /

The financial industry is transforming rapidly. From multi-channel approaches to omnichannel experiences and the rise of AI-driven seamless banking, institutions are embracing changes at various stages. This transformation is being accelerated by Europe’s enthusiastic embrace of open banking, which will shortly be followed by open finance. Together, they offer customers greater control over their financial

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What’s Annoying Customers With Digital Signage and How To Fix It

Digital Experiences, Retail Design /

Digital signage, when used effectively, can be a powerful weapon for capturing the hearts and minds of consumers during their shopping experience. Many merchants now use digital signage to promote bargains, content, and other offerings throughout their networks. The misuse of digital signage, on the other hand, can irritate customers, leading to complaints about obtrusive

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Think outside the box

Breaking Category Norms: 6 Brands That Went Against The Flow

Brand Strategy, Digital Experiences /

In the world of brand strategy, there are norms in each category that are considered to be the wisdom of the day. These rules are in flux, responding to changing market dynamics and consumer expectations, but it is uncommon for brands to deviate from norms. Occasionally, however, someone decides to go against the flow. In

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The Importance of Printing in Design: A Guide to Print Production

Digital Experiences /

Printing has never been more important in the design world than it is today. As packaging and marketing become more colorful and complex, it is up to production teams to ensure that the proper procedures are followed for a project’s successful printing. In this blog, we’ll go over all of the important terms, aspects, and

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Revolutionizing Healthcare: Exploring the Promising Future of Robots and AI in Medicine

Digital Experiences, Health and Pharmaceutical /

The integration of robotics and AI is one of the most exciting advancements in the healthcare industry in recent years. From pharmacies to medical spas, healthcare experiences are increasingly incorporating robotics technology to improve patient care and efficiency. In this blog post, we’ll look at the future of robotics in healthcare through the lens of

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Why Digital Signage Content Design Is The Best Way To Connect Locally

Brand Strategy, Customer Experience, Digital Experiences /

With the introduction of digital displays and, more importantly, the limitless possibilities of digital signage content designs, signage has entered the technological era. Any screen that a company can use to display any type of content, such as public information, internal content for employees, product and service offerings to customers, and promotions driving brand awareness,

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