Jean-Pierre Lacroix



With over 30 years of industry experience, Jean-Pierre Lacroix has garnered a reputation as a visionary design thinker, strategist, author, and speaker. Through an unwavering focus on future-proofing brands, Jean-Pierre is driven to produce measurable results through strategic insights that help brands own the at-purchase moment.

Since the opening of Shikatani Lacroix Design, Jean-Pierre has grown his company into one of the most respected multi-disciplinary strategic design agencies in the world. Along the way, he has served as a board member of numerous associations and councils, as well as authored four books: The Business of Graphic Design, Belonging ExperiencesDesire by Design, Think: The Future of Retail Banking, and most recently, Think: Inspiring the Future of Retail.


Insights for Retailers & CPG Brands in the Post COVID-19 World: BXP
The Irrational Customer and Brand Desire: DesignThinkers TO
Crafting a ‘Branch of the Future’ Design Strategy in the Digital Age: Financial Brand Forum
How to Avoid Branch Disruption: Branch Transformation
Retail 2020-Growth in a Frictionless World: PAC to the Future II: Retail Reinvented


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