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Public Sector

https://www.sld.com/our-markets/public-sectors/

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Public Sector

Organizations in the public sector need complete solutions to the unique branding and design challenges as they pertain to creating strong messaging and brand differentiation, and we have delivered on some of the most complex brand initiatives for York Region, City of Toronto, Town of Essex, Agri-Canada Organic Value Chain and the City of Waterloo, to name just a few.

We work in just about every visual communication discipline, and whether the project focuses on shifting brand perceptions, cohesive brand implementation, or consistent brand messaging at the core customer touchpoints (corporate or digital), everything we do is geared to owning the “at-purchase” moment, that split second when an individual decides to join an association or support a non-profit organization.

Our strategic design work has delivered clients with creative, original, and strategic (therefore lasting) design and branding, and our ThinkBlink™ process is founded on a collaborative and inclusive client engagement principle, and it adapts to meet the criteria of even the most complex projects and drives to unite organizations under their core values, turning cities and government led initiatives into brand powerhouses.

Canadian public sector in 2011:
3.6

million people employed

194.2

million dollars in wages and salaries

Top 3 Canadian government expenditures in 2009:

9.6

million dollars in general government services

28.9

million dollars in protection of persons and property

3.5

million dollars in transportation and communication

Some of our related work

York Link

York Region retained Shikatani Lacroix to develop an in-depth strategy and ...

Alberta Health Services
Alberta Health Services

Leading the reinvention and brand implementation of the South Health Campus...

Seneca College – Interactive

Shikatani Lacroix designed an interactive trade show booth that helped Sene...

Seniors Care Network

Shikatani Lacroix developed a new brand name and logo identity for the orga...

Seneca College

Shikatani Lacroix developed a new wayfinding program for Seneca College th...

Whitby’s Abilities Centre

Shikatani Lacroix created a straightforward wayfinding strategy for Whitby'...

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Some of our recent thoughts

Check Off Every Step of Your Brand Transformation
Whitepaper January 15, 2018

If you’ve ever managed a brand transformation, you know that it can often...

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Toronto’s “Smart City” Makeover
Blog October 20, 2017

The recent announcement by Alphabet (the company behind Google) to develo...

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Get Investors Excited About Your Corporate Rebranding
Blog March 02, 2017

Once you’ve gotten the board of directors, C-Suite and everyone on the ma...

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Designing Innovation: The Next Frontier
Webinar January 13, 2017

How design collaboration powers innovation success In the past decade, you...

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Organizational Brand Coherence
Whitepaper July 23, 2013

Six steps towards ensuring brand alignment Shikatani Lacroix has conducted...

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Recent news

Congratulations to the Regional Municipality of York!
Press October 05, 2017

Shikatani Lacroix and JLL Canada congratulate the Regional Municipality of ...

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Shikatani Lacroix Rebrands York Region’s Centres and Corridors
Press July 27, 2016

York Region has partnered with Toronto design firm Shikatani Lacroix to cre...

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Sourcing innovation in all the right places
Press October 30, 2015

Owning a leadership position in consumers’ minds is getting harder each y...

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Related speaking engagements

Digital Signage Solutions Pavilion
Toronto September 14, 2017

Marcos Terenzio, Director of Digital Experience at Shikatani Lacroix, will ...

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Related awards

Shikatani Lacroix Wins Three GOOD...

Shikatani Lacroix was awarded three prestigious GOOD DESIGN™ awards by Th...

york link
Shikatani Lacroix Wins 2016 GDUSA...

Branding and design agency Shikatani Lacroix wins a 2016 GDUSA American Gra...