Shikatani Lacroix and JLL Canada congratulate the Regional Municipality of York (York Region) for winning a Silver Excellence in Economic Development Award for its York Link campaign and 2017 EDAC Marketing Canada Award: York Link Twitter – Online Community Outreach.
Located in the heart of the Greater Toronto Area (GTA), York Region is home to 1.2 million residents, 51,000 businesses, 600,000 jobs, 4 urban growth centres in Markham, Vaughan, Richmond Hill and Newmarket, and Canada’s highest concentration of technology companies. As Ontario’s fastest growing large municipality and third largest business hub, York Region is a top destination in the Toronto area and Canada for business, talent, and investment.
Shikatani Lacroix had the pleasure of partnering with York Region’s Economic Strategy division to create an in-depth strategy and rebranding program, York Link, to advance economic development in the region. The new marketing and communications strategy aims to further attract new employment and business investment in knowledge-based sectors within the Region.
“It was a privilege to have worked with JLL and York Region on this initiative,” said Jean-Pierre Lacroix, President of Shikatani Lacroix, “we are honoured for this project to have received such recognition. It’s remarkable to see the success they’ve had from our designs.”
York Region worked closely with Shikatani Lacroix to clearly define its point-of-difference in order to leverage the region’s numerous assets to create specific, targeted messaging. Through extensive research and by utilizing Shikatani Lacroix’s ThinkBlink™ process, the marketing campaign logo, tagline, and positioning statement were developed around this key differentiation.
JLL Canada is pleased to have provided commercial real estate consulting services for the York Link project. The initiative was led by our team of experts, Jonathon Gray and Kevin Haverty.
“We are delighted to see this project win a Silver Excellence in Economic Development Award and are proud to be associated with the Regional Municipality of York” said Brett Miller, CEO, JLL Canada. “The award is a testament of JLL’s commitment to supporting its clients beyond traditional brokerage and working with them to achieve their business objectives.”
We would like to congratulate York Region on their successful campaign. It was an honour and pleasure to have work with their dedicated team. The recognition of these awards is well deserved.