Financial Services Archives

CZ Bank Unveils New Immersive Branch Experience with Shikatani Lacroix

On Friday, March 24, Shikatani Lacroix client China Zheshang Bank celebrated the unveiling of its newly redesigned flagship bank branch in Beijing. The award-winning new concept, conceived by Shikatani Lacroix in partnership with strategic branding consultancy MetaThink, uses cutting edge research and technology to meet consumer needs in one of China’s largest banks. Richard Dirstein, […]

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Finding the Right Fit – A Hidden Opportunity for Banks

Financial Services / Sebastian Maynard

The financial industry is very focused on leveraging the right efficiency tools such as VideoATMs, back-of-house system automation, universal bankers, AI, and big data management. These come with big capital expense budgets and attention from senior management but have yet to prove their effectiveness at growing market share. Having a clear focus on finding efficiencies

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Shikatani Lacroix Wins APEX Award for Digital Excellence

Leave a Comment / Sebastian Maynard

Shikatani Lacroix has won a Silver APEX Award at the Digital Signage Expo (DSE) for its work with strategic branding consultancy MetaThink to develop engaging customer-facing content and interactive technology for China Zheshang Bank. This award celebrates innovative digital displays, interactive technology and compelling viewer content for B2C and B2B companies. Shikatani Lacroix came in second place from a total

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How Banks Can Fill The Financial Literacy Gap

Leave a Comment / Financial Services / Sebastian Maynard

It’s never good news to hear about the debt load carried by the average North American. The increasing cost of living and the lack of a corresponding increase in wages, the increasing costs of post-secondary education, the demise of workplace pensions, and medical costs for U.S. citizens all add up to put the populace in

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What Agile Banking Means to Today’s Customer

Financial Services / Sebastian Maynard

In the world of banking, customers’ priorities are shifting. Omni-channel banking services, though still desirable, are giving way to highly curated and differentiated experiences that create deeper emotional connections. Recent research conducted by our firm for the banking industry clearly identified the branch continues to play a pivotal role in building relationships, with branch staff

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Lacroix Discusses AR, VR, and Neuroscience on HOW Design Live Podcast

Leave a Comment / Sebastian Maynard

Jean-Pierre Lacroix, President of Shikatani Lacroix, joined Ilise Benun on the HOW Design Live Podcast to discuss his upcoming presentation at HOW Design Live. Shikatani Lacroix has pioneered the combination of Augmented Reality (AR), Virtual Reality (VR), and neuroscience to design spaces that engage and attract customers. Jean-Pierre Lacroix discusses how this research empowers designers

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Get Investors Excited About Your Corporate Rebranding

Communications, Corporate Identity / Sebastian Maynard

Once you’ve gotten the board of directors, C-Suite and everyone on the management team on board with the decision to rebrand, there’s one more hurdle that publicly traded companies need to clear: their investors. Ensuring that investors don’t lose faith in management requires that you justify every major decision your company makes and a rebrand can

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CZ Bank Concept Wins iF Design Award 2017

Leave a Comment / Sebastian Maynard

CZ Bank has won a 2017 iF Design Award in Communication for the rebranding of its corporate identity. The new logo, designed by Shikatani Lacroix’s Shanghai-based partner MetaThink, was part of a larger brand repositioning. Shikatani Lacroix partnered with MetaThink to design flagship and community branch formats to reflect the bank’s new brand position. “We’re

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Centre for Digital Experience

Leave a Comment / Sebastian Maynard

What is Digital Experience and Why It Matters When: Tuesday, March 21st, 5-7:30pm What: Centre for Digital Experience (CDX) Where: Marriott Hotel, Toronto The Centre for Digital Experience (CDX) is a non-profit program for digital media use development. The event attracts members of the brand, retail, end users and supply communities. Join Richard Dirstein, Shikatani Lacroix’s Principal and EVP Design and

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Engagement and Gamification: Predicting Future Customer Needs

Financial Services / Sebastian Maynard

To many people, thinking about finance can be a source of anxiety as well. Paying bills, taking out loans, and withdrawing money are inherently negative experiences, while savings and investment tasks are often considered dry and lack positive emotion. Furthermore, the finance industry in general may be perceived as complicated and dull. Compounded with distrust

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The Three Tiers of Immersive Customer Experience

Leave a Comment / Financial Services / Sebastian Maynard

The banking industry is shifting into a new era thanks to disruptive forces such as fintech start-ups, and in response to new needs and expectations of emerging demographic groups, specifically millennials. This massive target group has come of age, but they want different things from a financial institution than their parents given that their life

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Move over Millennials! Three insights into Generation Alpha

Financial Services / Sebastian Maynard

It seems that everywhere you look someone is talking about Millennials – they do things differently, they’re more socially informed, and they’re more digitally connected. Executives across all industries are trying to mold their strategies to meet the demands of this significant generation. The concept of retail is being redesigned, all messaging touchpoints are being

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Shikatani Lacroix Honored for Digital Excellence

Leave a Comment / Sebastian Maynard

Shikatani Lacroix has been recognized as a finalist for a Digital Signage Expo (DSE) APEX Award in the Retail Category for our work developing engaging customer-facing content and interactive technology for China Zheshang Bank. This award celebrates innovative digital displays, interactive technology and compelling viewer content for B2C and B2B companies. Shikatani Lacroix was selected

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Retail Banking 2017

Leave a Comment / Sebastian Maynard

Will your Branch of the Future resonate with your future customers? Branch transformation has been on the agenda of nearly every banking conference for almost a decade now, but there’s no evidence that any bank has landed on an Apple Store equivalent for retail bankers. Popular transformation strategies propose staff reduction and smaller networks, thanks

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Eight Ways Banks Need to Adapt for Customer Retention

Financial Services / Sebastian Maynard

The financial services industry is undergoing massive change and financial brands must ensure they are taking the right actions to attract and retain customers in the most cost effective ways. We see eight ways banks need to change their behaviors toward customers in order to grow their brands. 1. Find your brand purpose Have a

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Shikatani Lacroix Designs Holiday Program for TD Bank

Leave a Comment / Sebastian Maynard

Shikatani Lacroix Design has designed a winter-themed, holiday décor kit and digital signage content spots for 1,200 TD Bank branches, bringing a consistent and professional look to its holiday décor across the branch network. SLD was asked to develop a festive, inclusive, non-denominational, and cost efficient holiday décor kit. The branding exercise looked to standardize

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Are Banks Positioning Themselves to Fail?

Leave a Comment / Financial Services / Sebastian Maynard

The battle in owning market share for banks is as much about responding to disruptive trends such as “fintech” and millennials, as it is in ensuring their position remains relevant. Learn how banks are currently missing the mark on their position and what they can do to fix it.

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Designing Innovation: The Next Frontier

Leave a Comment / Sebastian Maynard

How design collaboration powers innovation success In the past decade, you couldn’t open a business magazine or attend a design conference without reading or hearing about design thinking and the importance of design in business. The company most cited for being on the forefront of this trend? Apple. While Apple still leads in design thinking,

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In Personal Banking, Increasingly We Are All Gen Z

Financial Services / Sebastian Maynard

In their short span on the planet, Generation Z has already had a significant impact on all aspects of consumer behavior. In the report, Gen Z and the Future of Money, C Space describes Gen Z (born after 1995) as being comprised of two billion consumers worldwide; about 26 percent of the U.S. population; and

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The New Rules of Bank Transformation

2 Comments / Sebastian Maynard

As financial institutions brace for more disruptive change in the coming year, and decade, smart banks are arming themselves with a robust transformation strategy that will meet the changing needs of the new bank consumer. Join Shikatani Lacroix president Jean-Pierre Lacroix as he interviews financial branding expert David Faulkner about the challenges and rewards of

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Financial Services

CZ Bank Unveils New Immersive Branch Experience with Shikatani Lacroix

Finding the Right Fit – A Hidden Opportunity for Banks

Shikatani Lacroix Wins APEX Award for Digital Excellence

How Banks Can Fill The Financial Literacy Gap

What Agile Banking Means to Today’s Customer

Lacroix Discusses AR, VR, and Neuroscience on HOW Design Live Podcast

Get Investors Excited About Your Corporate Rebranding

CZ Bank Concept Wins iF Design Award 2017

Centre for Digital Experience

Engagement and Gamification: Predicting Future Customer Needs

The Three Tiers of Immersive Customer Experience

Move over Millennials! Three insights into Generation Alpha

Shikatani Lacroix Honored for Digital Excellence

Retail Banking 2017

Eight Ways Banks Need to Adapt for Customer Retention

Shikatani Lacroix Designs Holiday Program for TD Bank

Are Banks Positioning Themselves to Fail?

Designing Innovation: The Next Frontier

In Personal Banking, Increasingly We Are All Gen Z

The New Rules of Bank Transformation

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