If 2020 taught us anything, it is that predictions and best laid plans don’t always come to fruition. While many brands learned this the hard way, there are countless success stories from the past year – stories of brands that adapted, listened and inspired. As we look ahead to 2021, the unknowns and challenges that brands may face should be viewed as exciting opportunities and areas for growth.
Instead of trying to guess what will happen next, this report looks at trends that are already occurring and have the potential to play a larger role in the way that consumers engage with brands. From design movements to political influences, here are some 2021 retail trends and implications that brands should be aware of as they prepare for their future.