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May 22nd, 2013

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Is your brand strategy coherent?

Take our brand coherence survey to find out! Shikatani Lacroix is conducting research to establish industry insights on how organizations align their marketing and branding efforts to drive internal and external stakeholder engagement. The study will help identify: Whether brand coherence is seen as a critical factor in company performance [...]

May 21st, 2013

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How to minimize financial risk in your rebranding program

Beautifully designed corporate identities, innovative marketing strategies, and flashy ad campaigns are a waste of money if your stakeholders are not aligned to the overall direction for your brand. The journey to establish a brand position and identity is just as important as the end result. On June 6, Jean-Pierre [...]

May 15th, 2013

Shikatani Lacroix staffers celebrate National Denim Day

Decked out in denim: SLD supports National Denim Day

Kitted out in our denim attire, Shikatani Lacroix staffers celebrate National Denim Day on May 14th in support of breast cancer research. The CURE Foundation established National Denim Day in May 1997, its main fundraiser. The event is held annually on the Tuesday following Mother’s Day. Businesses, organizations and institutions [...]