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Tetley

https://www.sld.com/our-work/case-study/tetley/

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PROJECT

Tetley Alice in Wonderland

CLIENT

Tetley

New limited-edition package designs incorporated the Alice in Wonderland movie characters and clearly communicated the Tetley brand.

Background

Tetley, Canada’s tea leader, partnered with Disney’s Alice in Wonderland to launch an exciting new line-up of limited edition package designs. Tetley Canada featured characters and imagery from the Alice in Wonderland movie, directed by Tim Burton, on a range of Tetley products.

The Challenge

This project had an extremely tight deadline due to printing timelines, the fast-approaching release date of the movie, and the multi-level approval process, which required approvals from Tetley, Disney, Tim Burton, and the talent featured in the designs.

Clearly communicate the brand

The Shikatani Lacroix studio drew on its amazing capacity to work cooperatively, creatively and efficiently

Our Process

Define

The design needed to capture the whimsical feel of the Alice in Wonderland movie, along with the personality of Burton’s characters, while clearly communicating the Tetley brand.

Design

Shikatani Lacroix created stunning designs that captured the artistry of Tim Burton’s creation, while maintaining Tetley’s brand equity and other key elements of Tetley’s packaging architecture. The Shikatani Lacroix studio drew on its amazing capacity to work cooperatively, creatively, and efficiently to design and produce artwork for 10 SKUs in only two weeks.

Deliver

Shikatani Lacroix’s designs ensured the Tetley brand remained recognizable on shelf without compromising Disney’s Alice in Wonderland imagery – Tetley and Disney were thrilled with the results.

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