members only

A bold vision for the growing vodka sector places 451 among the elite.
451 Vodka
451 Vodka
Package Design
Logo Design


Vodka is one of the most consumed spirits in Canada and is only expected to grow. 451 came to us with a unique challenge – with so much competition in a favorable market, how can they stand out? By positioning the brand as more than a spirit and as a movement, 451 was made as a top shelf product for the connoisseur.


Accents of black and gold around the bottle created a feeling of prestige, with a beautifully crafted emblem reminiscent of royalty. Exclusivity was promoted with the “members only” tagline, creating feelings of belonging. The packaging represents the smooth finish of the triple distilled vodka as a premium, only enjoyed by members. With packaging this bold, it truly is vodka reimagined.