omnichannel marketing

How To Develop an Omnichannel Customer Journey

Brand Strategy, Retail /

As consumer shopping patterns and expectations are constantly evolving, it’s important for retailers to ensure an effective omnichannel strategy is implemented within their customer journey. To deliver an impactful service experience, organizations need to ensure that all customer touch points truly reflect their customer’s shopping habits. Not only should the customer journey consider both the […]

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Three Gen Z Girls in shopping cart

Gen Z’s Perspective on Retail Experience

Brand Strategy, Customer Experience, Digital Experiences, Environmental Design /

Since the breakthrough of technology, Millennials have changed the way retailers must accommodate shopping patterns. However, as “digital natives” Gen Z shoppers are creating an even bigger impact and challenge for retailers to provide the desired retail experience. Although Gen Z’s are typically thought of to be heavily reliant on technology, their shopping habits are

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