The pandemic accelerated e-commerce and there is no turning back. Various sources suggest that in a few short months we have leapt as much as 10 years ahead in terms of growth! Not only are people shopping more online for products: they are utilizing services that previously were primarily available in-person, including health and wellness […]
How Wellness Brands Can Best Leverage E-Commerce Read More »
In “Key Considerations When Vetting Your Strategic Partner,” we determined how you should vet your strategic design agency by exploring the three tiers of strategic requirements. Design Thinking Strategy, focused primarily on how to link the package design to underlying, unrealized opportunities in the marketplace. Brand Strategy includes a wide range of strategic tools, from positioning,
Questions to Ask When Hiring a Package Design Firm Read More »
Does the design of your store or restaurant reflect your brand’s personality? Or is it out of sync with the message that you want to convey? Retail design is a physical representation of a brand that shapes customer experiences. Lighting, color, materials, fixtures, layout, commercial retail graphics, and digital signage all influence perceptions and express
Using Retail Design to Bring Your Brand to Life Read More »
Our Speakers Jean-Pierre Lacroix President Linkedin Twitter Envelope Richard Dirstein Principal; EVP, Creative & Innovation Linkedin Twitter Envelope Diane Mullane VP, Client Services and New Business Linkedin Twitter Envelope Latest Speaking Engagements
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