/wp-content/uploads/2025/09/tetley_herbal_teas_banner.mp4 TEA YOU KNOW, DESIGN YOU’LL NOTICE A shelf-smart redesign for Tetley’s herbal tea line CLIENT Tetley PROJECT Tetley Products RELATED SERVICE Package Design THINK Tetley, a trusted name in tea since 1847, partnered with SLD to refresh the look of its Herbal Tea canisters. While Tetley’s bold brand presence already stood out on shelf, […]
Tetley Herbal Teas Read More »
You’ve likely seen them trending on your social feeds or lined up in specialty stores. The blind box craze isn’t slowing down anytime soon. But what is behind their viral appeal? Blind boxes spark nostalgia, deliver surprise, and leverage the Blink Factor by prompting quick, emotional decisions, proving how a single, well-designed moment can capture
The Gamification of Blind Boxes Read More »
We are proud to announce that we have been recognized with five distinctions at the 18th Edition of the Grands Prix du Design. We earned Gold Certification for our design work for the CQRC Flagship Experience and Tetley Live Teas. In addition, we received Silver Certification for three projects that showcase the breadth of our
Design Excellence Rewarded: Five Wins at the GRANDS PRIX DU DESIGN Read More »
The Better-for-You (BFY) movement isn’t just a trend, it’s a complete shift in how people eat, shop, and think. Today’s consumers want it all: health, transparency, and convenience, without sacrificing taste. As the demand for feel-good, do-good snacks grows, BFY has become a driving force in reshaping the global food landscape. In response, brands are
Color and shape not only catch the eye, but they also guide our perception and emotions. Together, these elements transform a logo into an icon, a package into a feeling, and a brand into a relationship. Studies show we process images 60,000 times faster than text, as the majority of information we absorb is visual,
A Quick Guide on How to Use Shape and Color Choices to Influence Buying Decisions Read More »
A new aisle for CPG brands has fragmented the path to purchase. As the line between social media and e-commerce gradually blurs, platforms like TikTok and Instagram aren’t just influencing buying decisions they’re becoming the shelf. With 34% of consumers shopping online at least once a week and 70% of online purchases influenced by social
The Role of Social Commerce in CPG: Designing for the Scroll, Click, and Buy Journey Read More »
Unexpected collaborations break conventions often combining seemingly unrelated brands or industries. The purpose is to create hype, expand audiences, and enhance brand value by delivering something fresh and surprising. Packaging is where these partnerships come to life, where design sensibilities merge with compelling stories to emotionally engage consumers. In this blog, we introduce three examples
Unexpected Collaborations Read More »
In 2024 brands continued to push for personalization, sustainable materials, and big shelf impact with their package design. What trends can we expect in 2025 and what will lose momentum? Here are our predictions for the coming year. Front-Of-Package Nutritional Warnings – What’s Coming In Canada, the final push to comply with new nutritional Front
Package Design In 2025 – What’s Hot and What’s Not Read More »
We’re happy to start the new year with some exciting news! SLD has been recognized at the Design MasterPrize (DMP) for our design work for Krema Yogourt, Live Teas, and Renée’s Dips. We have also received an honorable mention for our work for Clover Leaf Premium Line, Rockstar, and SVNS Hard Seven Up. The Design
SLD Wins Three Awards at The 2024 Design Master Prize Read More »
Emotional connection is critical for a brand because it creates a deeper connection with consumers, influencing loyalty, purchase behavior, and overall brand perception. By evoking fond associations with a particular era, product, or cultural moment, brands can establish a bond with consumers, through a sense of comfort and trust. Human decision-making is greatly driven by
The Power of Nostalgia: Designing for Instant Emotional Impact Read More »
https://www.sld.com/wp-content/uploads/2024/09/LOGO_SWIRL_WHITE.mp4 Giving Summer Energy A blend of smooth visual cues that you can taste. CLIENT PepsiCo Canada PROJECT Rockstar RELATED SERVICE Package Design THINK This summer, Rockstar Energy brings two limited-time offered (LTO) products that promise a new and refreshing experience with every sip. Made to capture the bright and flavorful notes of summer’s favorite
Sometimes it’s hard to know when to make a change, and when it comes to packaging design, there is no set rule. However, like any aspects of a brand, packaging can become outdated or ineffective over time. But knowing when to refresh your design can make a huge impact on how your products perform in
Five Signs it’s Time to Update Your Packaging Design Read More »
We are excited to announce that SLD has been recognized at the GRANDS DU PRIX DESIGN Awards for our design works on the Chongquing Rural Commercial Bank (CQRC), the Child Development Institute (CDI), Clover Leaf Seafoods, and Merryberrybublé. “Awards are a testament to the strength of our partnerships and the hard work and innovation SLD brings
https://www.sld.com/wp-content/uploads/2024/08/Precomp_HEADER-1.movhttps://www.sld.com/wp-content/uploads/2024/08/HEADER_LOGO.webm Decadent Design Tantalizing the senses with rich, luxurious visual cues. CLIENT Lactalis PROJECT Krema Yogourt RELATED SERVICE Package DesignStrategy THINK The indulgent yogourt category is growing as consumers seek healthier snacks and desserts that feed the body and the senses. As part of the Olympic brand, consumers recognize Krema as a high-quality 100% natural
In an uncertain economy, grocery stores have a unique opportunity to win over customers through pricing as food costs continue to rise. With the rapid expansion of private label brands across North America, grocers have been able to introduce excellent private label offerings that deliver both selection and value. With this rise, how can grocery
How Private Labels Can Capitalize on Value-Based Grocery Shopping Read More »
In Canada, the new front-of-pack labels for foods high in sugar, salt, and saturated fats are the latest in a wave of packaging regulations attempting to help consumers make healthy food choices. In today’s blog, we’ll ask some of the SLD team to weigh in on how they’re working to address the new FOP regulations,
How to Deal with FOP Warning Labels and What to Expect Read More »
https://www.sld.com/wp-content/uploads/2024/05/Doritos_Logo.webmhttps://www.sld.com/wp-content/uploads/2024/05/DORITOS_LOGO-1.mov Boldly Guacamole Utilizing the BLINK FACTOR to modernize a fan-favorite flavor. CLIENT PepsiCo PROJECT Doritos Limited Time Offers RELATED SERVICE Package Design THINK Creating Limited Time Offerings (LTOs) can be challenging because the packaging design must communicate various elements to stand out on the shelf during the product’s limited shelf life. Doritos aimed
https://www.sld.com/wp-content/uploads/2024/04/SVNS_Header_Alpha-master.webmhttps://www.sld.com/wp-content/uploads/2024/04/SVNS_Header_Alpha-master.mov 7UP Enters The Mix Tapping into a surging market using an iconic brand to deepen customer appeal. CLIENT PepsiCo PROJECT SVNS Hard Seven Up RELATED SERVICE Package DesignStrategy https://www.sld.com/wp-content/uploads/2024/04/Precomp_ThinkAnimation-1-1.movhttps://www.sld.com/wp-content/uploads/2024/04/Precomp_ThinkAnimation-1.webm THINK As Ready-To-Drink alcoholic beverages gained popularity in Canada, PepsiCo partnered with Labatt to capitalize on the already popular mix of 7UP and Vodka in
SVNS Hard Seven Up Read More »
https://www.sld.com/wp-content/uploads/2024/03/SLD_CaseStudy_CloverLeaf_Video_TOP-1-1.movhttps://www.sld.com/wp-content/uploads/2024/03/SLD_CaseStudy_CloverLeaf_Video_TOP-1.webm MAKING WAVES Curating a refined culinary experience with an elevated design. CLIENT Clover Leaf Seafoods PROJECT Premium line for Clover Leaf Seafoods RELATED SERVICE Package Design https://www.sld.com/wp-content/uploads/2024/03/SLD_CaseStudy_CloverLeaf_Video_BOTTOM.webmhttps://www.sld.com/wp-content/uploads/2024/03/SLD_CaseStudy_CloverLeaf_Video_BOTTOM-1.mov THINK To captivate food enthusiasts, Clover Leaf Seafoods introduced a premium product line. The packaging design should look modern, appealing, and inspiring, all while setting the brand
Clover Leaf: Premium Line Read More »
https://www.sld.com/wp-content/uploads/2024/02/CaseStudy_GTMarche_Video_v4.mp4 ELEVATED ESSENTIALS A thoughtful visual system created to work across a wide range of product categories. CLIENT Giant Tiger PROJECT Giant Tiger Marché RELATED SERVICE Visual Identity Design Private Label Design & Optimization Package Design THINK Positioned as a national brand equivalent (NBE), Giant Tiger Marché is a new private label brand by Giant
Giant Tiger Marché Read More »
