From subtle changes like Walmart’s new logo to Cracker Barrel’s brand design crisis, 2025 was a year full of brand and logo design stories. 60% of customers report avoiding a brand if its logo feels unattractive or outdated. With brand logos and branding related to customer trust, these are essential items that every brand needs […]
What were SLD’s favorite brand redesigns of 2025? Read More »
Looking ahead isn’t just about following trends; it’s about understanding the deeper shifts that shape consumer thinking and behaviour. As we enter 2026, the brands that stand out won’t simply adopt new tools or aesthetics they will leverage these shifts strategically. This year, we’ve identified five emerging signals of change that marketers should watch closely
Think Ahead for 2026: What Undercurrents Beyond Trends Brands Need to Know Read More »
Seasonal moments can be emotional touchpoints that invite consumers into a shared celebration. Whether it’s a limited-edition drop or festive packaging design, brands that master well-timed storytelling often find themselves at the center of cultural conversation. Already this year, Starbucks has once again taken the seasonal spotlight with the release of its limited-edition “Bearista Cup”.
Winning the Moment: How Brands Use Seasonal Occasions to Spark Connection Read More »
Walk into any store today and you’ll quickly sense whether a brand understands its customers, or if it’s just selling to them. From the lighting and layout to the artwork and materials, every design detail tells a story about the brand’s culture and how it values its customers and communities. Today’s consumers want to feel
How Retail Design Can Create Community, Connection, and Cultural Relevance Read More »
These days, going green is a must for CPG brands, but while environmental consciousness is at an all-time high, so is consumer skepticism. Years of exaggerated claims and vague buzzwords have led to the rise of eco-cynicism, where even genuinely sustainable brands now face distrust. The heightening awareness of greenwashing poses a new challenge for
Diversity has become a contentious topic across North America, as companies navigate shifting political pressures while developing their strategies. These pressures have created differing perspectives on the value of diversity, leaving many brands uncertain about the right path for their organization. Some have fully embraced and reinforced diversity initiatives, while others have scaled back or
Designing for Diversity: Why Inclusive Branding Is More Than Just Representation Read More »
You’ve likely seen them trending on your social feeds or lined up in specialty stores. The blind box craze isn’t slowing down anytime soon. But what is behind their viral appeal? Blind boxes spark nostalgia, deliver surprise, and leverage the Blink Factor by prompting quick, emotional decisions, proving how a single, well-designed moment can capture
The Gamification of Blind Boxes Read More »
