Tbooth
The Telephone Booth operates 49 wireless telephone and accessory stores in malls throughout Canada. When they launched an important rebranding initiative, they turned to Shikatani Lacroix to develop strategic design solutions that ultimately redefined their name and market position. The goal was to attract lifestyle-driven consumers, whether they need a telephone for business, entertainment, family or fun. With their new name, logo, and store format, Tbooth stores are more consumer-friendly and much easier to browse.