Tbooth
The Telephone Booth operates 49 wireless telephone and accessory stores in malls throughout Canada. When they launched an important re-branding initiative, they turned to Shikatani Lacroix to develop strategic design solutions that ultimately redefined their name and market position. The goal was to attract lifestyle-driven consumers, whether they need a telephone for business, entertainment, family or fun. With their new name, logo, and store format, Tbooth stores are more consumer-friendly and much easier to browse.