Inclusive brand marketing has become a hot topic, and for good reason. By 2036, the number of Canadians who are foreign-born will about 1 in 3, with around 35 percent belonging to one or more visible minority groups. Today, nearly 4 in 10 Americans identify their race or ethnicity as something other than white, with […]
Inclusive Brand Marketing 101 Read More »
Since the breakthrough of technology, Millennials have changed the way retailers must accommodate shopping patterns. However, as “digital natives” Gen Z shoppers are creating an even bigger impact and challenge for retailers to provide the desired retail experience. Although Gen Z’s are typically thought of to be heavily reliant on technology, their shopping habits are
Gen Z’s Perspective on Retail Experience Read More »
Personalization is at the top of every retailer’s list of goals. Win in personalization, and you win loyal customers who spend more. As technology improves, it will become possible to go even deeper and provide customers with highly specific service. In this blog we will explore the top experiences in personalization that are currently available,
Innovative Trends in Retail Personalization Read More »
The subscription trend began online with platforms like Netflix and Spotify, companies that provided access to information over the internet. As delivery costs drop and customers become more comfortable with e-commerce, e-retailers have begun successfully using subscriptions to sell everything from shaving supplies to groceries. Clever bricks-and-mortar retailers are getting in on the action by
Will Subscriptions Work for Traditional Retailers? Read More »
