The foodservice industry has not lived through a global crisis of such magnitude since World War II. Arguably even the greatest wars have not matched the impact of COVID-19 on the foodservice industry. Built on strong social values of sharing time together, during other kinds of crises the foodservice industry has offered a meaningful way […]
Strategies for Foodservice Brands Amidst COVID-19 Read More »
The majority of companies today are going through varying degrees of transformation to remain competitive. The changes range from improving efficiencies through new technologies and processes to rethinking supply chain in order to gain greater value. Irrespective of the degree or area of change, the biggest challenge in ensuring organizational change is executed quickly is
5 Ways To Ensure Your Employees Embrace Change Read More »
Do you understand your customer? It’s no longer enough to just know their age bracket, gender, and general interests. Do you know what emotions they’re feeling while looking to satisfy their needs? What thoughts go through their head when walking through a retail store? What online platforms they browse and what time of day they
How to Develop a Customer Journey Map Read More »
Creating a name for a company, a service or a product is an important part of the overall branding strategy for a business. A great name helps convey what a brand stands for and is aligned with both the brand personality traits and its value proposition, helping build brand equity. Inviting employees and/or customers to
Naming Strategies for Your Business, Product, or Service Read More »
