It’s no secret that the role of packaging has evolved from being strictly focused on practicality to now having a central role in a brand’s identity. These days, packaging serves as an effective marketing tool – especially with augmented and mixed reality innovations – and gives brands an opportunity to use their packaging to creating […]
How Mixed Reality Can Elevate Your Packaging Design Read More »
To answer the headline: yes – but not as much as you may think. Arguably, food and experience are weighted equally in many cases. This is attributed to a number of factors such as a growing demand for unique experiences, increased popularity of story-driven eatertainment, and higher standards in quality of service. Experiential 75 percent of
Does the Food Really Matter? Read More »
Ever get the feeling that you’re living in the future? Smart accessories can wake you up at the optimal time in your sleep cycle. Cars can drive themselves. And packaging can communicate with you, sharing more information about the product inside than what you can read on the label. The use of augmented and virtual
AR/VR Tech in Packaging: Here to stay or gone tomorrow? Read More »
