Brand Engagement

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Blink Factor in the Digital Retail Sphere

The digital design strategy sphere represents the next frontier of competitive advantage. With product information at their fingertips, digital retail technologies connect and empower today’s customer like never before. Consumers expect to be engaged and communicated information relevant to their lifestyle and needs. Online and mobile, from show-rooming to price-checking, consumers are swiftly shifting the […]

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Cineplex Opens First Standalone VIP Theatre Design in Toronto

Cineplex’s first all-VIP cinema opened at Shops at Don Mills, the upscale shopping centre on Don Mills Rd. near Lawrence Ave. Shikatani Lacroix joined Cineplex Entertainment at the opening ceremony yesterday, August 13, celebrating the creativity and innovation that drives Cineplex Entertainment towards unique customer experiences. “We are extremely happy and excited about Cineplex’s drive

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Organizational Brand Coherence

Six steps towards ensuring brand alignment Shikatani Lacroix has conducted a study on brand coherence with more than 120 companies worldwide to determine how businesses create and refine their brand position, and integrate it within their organization. The report looks at the perceived impact of an organization’s branding initiative and the challenges to launching an

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