Insights
This section integrates content from our former thought leadership site Design Lounge to provide marketing professionals with a one-stop shop for industry news, applicable case study examples, and insightful thought leadership, including in-depth proprietary research and Outdoor Advertising as well.Â
Interviewing the top minds in the industry today, we also produce original podcasts discussing brand strategies, market trends and business concerns that address issues currently affecting your organization. Our insights equip brand marketers with the tools for success and provide a platform for discussion. Cruise our pages and don’t hesitate to contact us with any questions or requests.
Latest Insights

SLD Takes Home Best in Class at the 2025 PAC Global Awards
SLD is honored to have won Best In Class at the 2025 PAC Global Awards for our design work for Krema Yogourt. This project was

Perfect Is Boring: What Big Brands Can Learn from the Rise of the Anti-Brand
In recent years, branding has been all about polished storytelling, aspirational lifestyles, and curated perfection. But somewhere between the perfectly aligned flat lays and hyper-curated

The Future of Community Banking: Banker’s Perspective on Community Banking
Community banks have long been trusted for their personalized service and deep community roots. However, as technology reshapes consumer expectations and larger institutions dominate the

How to Successfully Offer Health Services at Retail Pharmacies
Healthcare systems around the world are struggling to meet the needs of patients. Governments hope pharmacies can fill the gap by allowing them to offer

A Quick Guide on How to Use Shape and Color Choices to Influence Buying Decisions
Color and shape not only catch the eye, but they also guide our perception and emotions. Together, these elements transform a logo into an icon,

SLD Wins Gold at the 2025 Shanghai Design Awards for CQRC Flagship Design
We’re proud to announce that our flagship design for Chongqing Rural Commercial Bank (CQRC) has won Gold at the 2025 Shanghai Design Awards by BETTER