Latest Publications

Definitive Guide to In-store activation ebook cover rendering

SLD’s Definitive Guide to In-Store Activation

Despite COVID-19 and improvements made to online shopping, countless studies have reinforced the fact that consumers still prefer to shop in-store – especially when it comes to groceries. The way in which consumers learn about products and make purchase decisions is changing though, and for retailers and CPG brands a

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How to Future Proof Your Organization Book Cover

SLD’s Guide To Future-Proofing Your Organization

What is around the next corner? Another pandemic? A trade war? Fully autonomous vehicles? While the possibilities may seem overwhelming, the brands that properly prepare for the unknowns of the future will be better equipped to withstand any unexpected occurrences. All one has to do is look at the numerous bankruptcies

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Retail ebook cover on white background

Think: Inspiring the Future of Retail

What does the store of the future look like? The COVID-19 pandemic has disrupted the entire world, and retailers are no exception. While countless well known brands have closed their doors for good, others have adapted with new and innovative ways of doing business. An accelerated move to online shopping, the ability to buy

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JP Future of Retail Banking

Think: The Future of Retail Banking

The relevance of retail banking is under siege. Banks are responding with new formats, smaller footprints, and a nimbler approach to change. While banks have focused intensely on driving cost down through automated digital technologies, this has put retail banks at risk of losing their human connection with customers and

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JP Design By Desire

Desire by Design

Conventional thinking has brands constantly scrambling to give customers what they want. But what if wanting is no longer enough? A customer may want a great mobile phone, for example, but a huge majority will choose the now iconic iPhone, regardless of what other phones are available. This is not

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JP Belonging Experiences

Belonging Experiences

How does a business create strong brand loyalty when there is so much competition for customers attention and needs? In Belonging Experiences, author Jean-Pierre Lacroix explores the trends that impact how consumers connect with products and services while outlining a new model for brand engagement based on more than thirty

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JP RGD Business of Graphic Design

The Business of Graphic Design

Jean-Pierre Lacroix was a contributing author for RGD’s The Business of Graphic Design, “the first and only comprehensive Canadian guide to maintaining a graphic design business.” The handbook covers professional business management as it applies to graphic design and the maintenance of a graphic design business. It provides an understanding of: The education

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