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Jean-Pierre Lacroix

https://www.sld.com/who-we-are/our-team/jean-pierre-lacroix/

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Jean-Pierre Lacroix

President

WHO HE IS

As President of SLD, Jean-Pierre is a seasoned strategic thinker who has led numerous strategies on personifying brands through immersive design. With more than 35 years of experience in the development and implementation of retail transformation programs, including ground-breaking transformation tools he has developed such as the “Trust Ladder” and “Ideal Omni Experience Model,” he will provide a depth of knowledge to the project.

HIS ROLE

Involved in all phases of the assignment from strategic planning to design principles, he will be instrumental in setting the overall strategic branding initiative.

WHEN HE’S NOT AT WORK

JP is an avid reader of non-fiction and has also published several books of his own.