omni-channel

building blocks with faces and a heart

Creating the Right Omni-Channel Experience Journey in a Metaverse World

Brand Strategy, Retail /

The customer journey is closer to becoming seamless with the convergence of brand focus on UX, omnichannel, and overall shopping experience. However, much will change as a new sales channel emerges with the advent of the metaverse and augmented reality. What seems like a novel platform gained momentum with the recent announcement that Apple’s creation […]

Creating the Right Omni-Channel Experience Journey in a Metaverse World Read More »

Animation of a man delivering food

Strategies for Foodservice Brands Amidst COVID-19

Brand Strategy, Business development, Communications, convid foodservice, COVID /

The foodservice industry has not lived through a global crisis of such magnitude since World War II. Arguably even the greatest wars have not matched the impact of COVID-19 on the foodservice industry. Built on strong social values of sharing time together, during other kinds of crises the foodservice industry has offered a meaningful way

Strategies for Foodservice Brands Amidst COVID-19 Read More »

How to Create a Positive Retail Environment 270x170

How to Create a Positive Retail Environment

Retail /

Emotions are very powerful drivers in purchase decisions, and positive emotional experiences will build brand loyalty. The following five strategies can help retailers create a strong and memorable connection with customers, including eliminating key friction points, telling a compelling story, ensuring a coherent omni-channel strategy, delivering a unique experience, and catering to the senses. Strategy

How to Create a Positive Retail Environment Read More »