Join two industry visionaries as they unite emotional brand design with telco operational expertise to decode the future of retail, one signal at a time.
Shikatani Lacroix Design (SLD) and Maplewave announced the launch of The Next Signal, a new podcast hosted by Jean-Pierre Lacroix (President & Founder, SLD) and Will Gibson (VP Sales & Marketing, Maplewave).
In an era where connectivity is a commodity, The Next Signal explores how telcos can transform from utility providers into lifestyle brands. Building on a decade of global collaboration including, award-winning store experiences for Progresif and Flow, Lacroix and Gibson are stepping behind the mic to navigate the new retail frontier.
The show sits at the critical intersection of brand design and retail operations. It’s made for leaders who recognize that in modern telco, customer experience is the only true competitive advantage.
“Telcos can no longer afford beautiful but generic stores, or digital projects that live in isolation. The winners will be the brands that design every interaction — from signage to sales flows — around how customers want to feel, and then hard-wire that into their operations.” -Jean-Pierre Lacroix President, SLD
The Next Signal delivers conversations that are as actionable as they are visionary. By combining SLD’s proprietary ThinkBlink methodology for identifying the emotional drivers of brand loyalty with Maplewave’s Amplifers consulting and retail technology, the show provides a real-world blueprint for execution.
Listeners will learn how to move beyond theory to drive measurable change, such as:
- Boosting sales per square foot through strategic design.
- Designing omni-channel journeys that feel seamless for both consumers and staff.
- Raising Net Promoter Scores (NPS) by removing the friction from the retail experience.
“Our work in more than 50 markets shows that when telcos remove pain from the journey and orchestrate seamless, omni-channel experiences, they free up capacity to create the kinds of emotional highs that customers remember and reward with loyalty. Partnering with SLD lets us go even further, building those emotional outcomes in from the very first design conversation.” – Will Gibson, VP Sales & Marketing & Head Amplifier, Maplewave
To listen and learn more about the SLD and Maplewave collaboration, visit our webpage.