Speaker – Richard Dirstein

Principal; EVP, Creative & Innovation


Richard Dirstein is the Executive Vice President, Creative & Innovation at Shikatani Lacroix Design. Leading the creative vision and team at SLD, Richard uses design to forge connections between brands and their customers.

With over 20 years of industry experience, Richard has driven creative projects for clients such as the Toronto Blue Jays, Cineplex Entertainment, TD Bank, PepsiCo, and The Source. His belief is that great design has the power to emotionally connect with people and leave a lasting impression, while his original and creative approach has delivered award-winning results for both clients and the SLD team.


How to Effectively Integrate Digital Experiences into Physical Environments: Digital Signage Federation Toronto
Are Your Patrons Craving a Sense of Belonging?: International Restaurant & Foodservice Show of New York
Is Everyone Rowing in the Same Direction?: SuperInvestor
Understanding the Shopper/Customer Experience: Package Design Matters