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Derek Petridis



Derek Petridis

Principal, Chief Financial Officer

Derek is an expert at allocating resources to invest in areas of opportunity that deliver added value to SLD and its clients. He manages the day-to-day business operations, and oversees all financial and operational matters such as fiscal accounting, auditing, taxation, financial reporting, budgeting, payroll, legal, and HR.

With more than 15 years of experience in various agency settings, he is the voice of finance in the design industry, and a vocal advocate of design, branding and innovation as an asset and an inherent value for organizations. Over the years, he has shared his professional views with financial and investment audiences at events such as SuperReturn U.S., FEI Canada events, various conferences and CFO round tables, and he serves as a board member of FEI Canada and is an active member of the CMA, CPA and CVCA.

Prior to joining SLD, Derek worked within the design and advertising industry as the Director of Finance at Hive Strategic Marketing and Anthem Worldwide. At Anthem, he helped build, buy and grow design offices across North America and overseas.

Derek received his BAS in Administration and Commercial studies with Financial and Economic concentration at the University of Western Ontario, achieved his Certified Management Accountant (CMA) designation in 2001, and is also a Chartered Professional Accountant (CPA).