2050: How Foodservice Operators Can Remain Relevant with their Next Generation of Customers
As well as being culturally diverse, upcoming generations have never known a time when the Internet did not exist, and got their first smartphones before reaching double digits. The level of intuition when it comes to all things digital has raised expectations with this cohort around personalized, seamless service for even the simplest experience. As quickly as technology is evolving, this demographic is with it neck and neck, and even expects new technologies to exist that currently are only in the prototype or theoretical stages.
How can food service operators adjust to such enormous changes in such a short time frame?
The good news is that if foodservice brands get ahead of the curve, they stand to benefit from growth opportunities through new brands and new offerings within current models. In this white paper, we discuss five key directions for foodservice operators to consider as they navigate the future of their brands with a new breed of diverse, socially aware consumers who are looking for more than just a bang for their buck.
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