Will AI and big data live up to the hype? Will they become another fad?
In this white paper we explore the usefulness of these new technologies for marketing and retail, and discuss how they must feed a fundamental human need for emotional connection. Using Hotspex, a research firm that taps into the core feelings brands elicit, we discuss what AI and machine learning can and can’t do. Learn how these five key principles drive strong, emotional connections to a brand:
Removing friction points
Understanding the aspirational needs of customers
Using technology to enable frontline staff
Tracking your current emotional equity vs. competitors
Understanding how you can deliver emotional equity as part of the customer journey
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