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Four Strategies for Creating a Compelling Brand Story Villain

https://www.sld.com/white-papers/creating-compelling-brand-story-villains/

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White Paper September 14, 2018 by Jean-Pierre Lacroix
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Four Strategies for Creating a Compelling Brand Story Villain

Who doesn’t love a great bad guy? As brands embrace storytelling, it’s important to define the villain who is vanquished by the product or service you provide. In this white paper we explore how brands are using the idea of the villain and some key tips on how to leverage this character for your brand.

Fill out the form below to find out how to create a compelling brand villain.

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