Worksheet: Benchmark Marketing for Banks (and How to Use It)
The banking industry is in an era of tumultuous change to say the least. It makes logical sense to look at your competitors, but what exactly are you looking for? Knowing how to mitigate the risk and optimize the return on investment for such huge initiatives requires a lot of background work from the start, and one of the most useful tools you have at your disposal is a benchmarking study.
In this whitepaper we go in depth describing what we look at when we explore the competitive set. We break it down into three categories which define factors that offer the most leverage for change, and then list specific questions to ask within each of these categories. We use specific industry examples, and offer insights and tips along the way.
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