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Behind the Scenes of Boston Pizza’s New Design

https://www.sld.com/webinars/boston-pizza-redesigning-an-iconic-brand-with-an-immersive-experience/

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Webinar September 11, 2017 by Richard Dirstein Paulo Ferreira
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Behind the Scenes of Boston Pizza’s New Design

Marrying digital and foodservice is an ever-growing trend and is necessary to capture Millennials’ attention.

That is why we sat down with Boston Pizza‘s Paulo Ferreira, Senior Director of Design, to discuss the restaurant’s new design and digital integration at their flagship Toronto location. Boston Pizza was trying to get Millennials off their phones and engaged in their new immersive dining experience.

Paulo and Richard Dirstein, Principal and EVP, Creative & Innovation of Shikatani Lacroix,  sat down for a 30-minute webinar with a live Q&A session to discover the strategy behind Boston Pizza’s new restaurant design.

In this webinar, you will learn:

  • How digital was used to communicate brand story and engage consumers along their path to purchase
  • The opportunities and challenges of implementing a digital brand experience
  • How the new design and digital strategy strengthened Boston Pizza’s position

Who: Paulo Ferreira, Senior Director of Design at Boston Pizza and Richard Dirstein, Principal and EVP, Creative & Innovation at Shikatani Lacroix

What: Behind the Scenes of Boston Pizza’s New Design

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2 thoughts on “Behind the Scenes of Boston Pizza’s New Design”
  • Unfortunately I’m locked into meetings all day Tuesday. Any chance the Boston Pizza webinar will be made available after the live event? Thanks.

    Morgan Henderson | September 21, 2017 at 4:25 pm

  • Hi Morgan,

    Not to worry! We actually had to reschedule this webinar as we encountered some technical difficulties. Stay tuned for a new date and if that date doesn’t work, we always make our webinars available after the event.

    Thanks,
    Elisia C

    Elisia Ciancio | September 26, 2017 at 3:45 pm